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Annual Report 2010 - Enel.com

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mapping of production sites located in “water scarcity”<br />

areas by <strong>com</strong>paring the per capita local average value<br />

of renewable water resources using the reference set<br />

by FAO, with the help of special software such as that<br />

developed by the World Business Council for Sustainable<br />

Development;<br />

> identification of “critical” production sites, i.e. with<br />

fresh water supplies;<br />

> more efficient management by making changes to<br />

plants or processes that are intended to maximize use<br />

of waste water and sea water;<br />

> monitoring of climate data for each site.<br />

Renewable energy<br />

In recent years, due to the increasing demand for energy<br />

worldwide and the high volatility of oil prices, there has<br />

been growing attention on the environment and the push<br />

towards ecologically sustainable forms of energy across<br />

the world. Given this, renewables are a key factor that<br />

has experienced unprecedented growth thanks to technological<br />

advances and strong political support. From this<br />

standpoint, Italy is a country rich in resources and industrial<br />

history. In particular, hydroelectric power has historically<br />

played and still today plays a major role.<br />

<strong>Enel</strong> Green Power (EGP) is the <strong>Enel</strong> Group <strong>com</strong>pany dedicated<br />

to the development and management of power<br />

generated from renewable sources worldwide. In <strong>2010</strong>,<br />

EGP beat the challenge posed by the challenging financial<br />

and economic situation, launching a successful IPO on<br />

November 4. During the months EGP was preparing for<br />

its IPO on the Milan and Spanish stock exchanges, the renewable<br />

energy industry continued to grow in leaps and<br />

bounds. The green economy has therefore continued to<br />

make an important contribution to the economic recovery,<br />

but in a dramatically different context than in the<br />

past, forcing the renewables industry to deal with rapidly<br />

changing political and regulatory frameworks.<br />

By using the full range of available technologies (hydroelectric,<br />

wind, solar, geothermal and biomass), <strong>Enel</strong> is not<br />

reliant upon the performance of a single source. Geographical<br />

diversification is another one of its strengths.<br />

Since it operates in different areas and markets – including<br />

Europe, North America and Latin America – that react<br />

at different speeds and with different patterns of development,<br />

<strong>Enel</strong> can maneuver between varying economic<br />

performances and political/regulatory policies, thereby<br />

reducing the risk that its investments will be tied up in unproductive<br />

activities.<br />

The Group has undertaken a strategy to strengthen its entire<br />

solar energy value chain. <strong>Enel</strong>.si, with over 500 franchisees<br />

in Italy, supplies and provides services to retail customers<br />

for distributed generation from renewable energy<br />

and energy efficiency.<br />

<strong>Enel</strong>’s <strong>com</strong>mitment to the environment and to future generations,<br />

<strong>com</strong>bined with awareness of its economic and<br />

social responsibility can contribute to a future in which<br />

cutting emissions will improve the quality of life of people<br />

by providing sustainable, affordable and safe electricity.<br />

Biodiversity<br />

Preserving biodiversity is one of the strategic objectives<br />

of <strong>Enel</strong>’s environmental policy and has be<strong>com</strong>e an established<br />

practice of the Group. In most cases, actions taken<br />

by the Group to protect biodiversity have been voluntary<br />

(adoption of ISO 14001 or EMAS management systems),<br />

although sometimes the national standards of various<br />

countries affect strategies, initiatives and specific plans of<br />

action.<br />

The EU made <strong>2010</strong> the year for biodiversity. The EU Green<br />

Week – the biggest annual event on European environmental<br />

policy – was held in Brussels from June 1-4, sponsored<br />

by the Directorate General for the Environment. The<br />

<strong>Enel</strong> Group was the only energy <strong>com</strong>pany to participate,<br />

bringing with it its experience in protecting biodiversity.<br />

The main activities carried out in this area relate to power<br />

plants and their surrounding areas and consist of preventive<br />

and remedial projects, socio-environmental studies and<br />

applied research projects for sustainable development.<br />

The Group promotes a number of projects in Italy and<br />

abroad, with the aim of supporting the preservation of<br />

ecosystems and the natural habitats of the different territories<br />

in which it operates, not only as industrial operator,<br />

but also as active participants in the social, cultural and<br />

environmental live by contributing to reducing the rate of<br />

biodiversity loss.<br />

In all countries in which it operates, the Group manages<br />

sites and facilities located within or near protected areas<br />

(national parks, sites of Community importance, etc.).<br />

From the standpoint of managing this environmental aspect,<br />

<strong>Enel</strong> first conducts impact studies to systematically<br />

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