Annual Report 2010 - Enel.com

1 Sales
The Sales Division is responsible for commercial activities,
with the objective of developing an integrated package of
electricity and gas products and services for end users. The
activities are carried out by:
> Enel Servizio Elettrico and Vallenergie (the operations
of the latter are limited to the Valle d’Aosta region) for
Operations
Electricity sales
the sale of electricity on the enhanced protection market;
> Enel Energia for the sale of electricity on the free and
safeguard markets and the sale of natural gas to end
users.
Millions of kWh
2010 2009 2010-2009
Free market:
- mass-market customers 27,494 27,337 157 0.6%
- business customers (1) 13,210 23,196 (9,986) -43.1%
- safeguard market customers 4,505 5,270 (765) -14.5%
Total free market
Regulated market:
45,209 55,803 (10,594) -19.0%
- enhanced protection market customers 67,763 71,273 (3,510) -4.9%
Total 112,972 127,076 (14,104) -11.1%
(1) Supplies to large customers and energy-intensive users (annual consumption greater than 1 GWh).
Average number of customers
2010 2009 2010-2009
Free market:
- mass-market customers 3,054,793 2,395,647 659,146 27.5%
- business customers (1) 58,082 48,621 9,461 19.5%
- safeguard market customers 78,408 92,363 (13,955) -15.1%
Total free market 3,191,283 2,536,631 654,652 25.8%
Enhanced protection market 26,171,196 27,186,504 (1,015,308) -3.7%
Total 29,362,479 29,723,135 (360,656) -1.2%
(1) Supplies to large customers and energy-intensive users.
Electricity sold in 2010 amounted to 112,972 million kWh,
down 14,104 million kWh compared with the previous
year, attributable both to lower sales on the free market
and to customers on the enhanced protection market as a
result of the opening of the market.
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