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Proceedings of the 2009 northeastern recreation research symposium

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Table 3.—Comparison <strong>of</strong> socio-economic demographics between <strong>the</strong> Entertainment Seekers and <strong>the</strong><br />

Institutional Loyals<br />

Entertainment<br />

Seekers<br />

(52%)<br />

Institutional<br />

Loyals<br />

(48%)<br />

All<br />

(100%)<br />

Gender<br />

Female 68.9 67.9 68.4 Not Sig.<br />

Male<br />

Age<br />

31.1 32.1 31.6%<br />

Age (mean) a Socio-Economic Indicators<br />

2.85 3.21 3.02 F=6.43, p=.012<br />

Education level (mean) b 5.18 4.73 4.97 F=5.43, p=.021<br />

Annual household income (mean) c Family Life-cycle Indicators<br />

4.53 4.23 4.40 Not Sig.<br />

Small kids living at home (

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