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Proceedings of the 2009 northeastern recreation research symposium

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Table 6.—Entertainment Seekers’ and <strong>the</strong> Institutional Loyals’ preferred attractions and activities when<br />

choosing a pleasure travel destination a<br />

Types <strong>of</strong> Attractions and Activities<br />

places) expressions <strong>of</strong> culture and heritage. Agriculturebased<br />

attractions (e.g., agricultural festivals, local foods)<br />

were also signifi cantly more important in <strong>the</strong> choice <strong>of</strong><br />

pleasure travel destinations for <strong>the</strong> Institutional Loyals<br />

than for <strong>the</strong> Entertainment Seekers (p

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