Lees het onderzoek van David Kok naar social media bij gemeenten

Bijlage 8: 20 free, awesome social media monitoring tools
Bron: http://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/
Wildfire: How is your brand performing in social?
Wildfire, a startup focused on creating interactive promotions on social sites, last month launched
Social Media Monitor, a tool that tracks and compares how brands are performing on Facebook
and Twitter. Wildfire allows companies, small businesses, marketing agencies, nonprofits and
bloggers to create their own branded interactive campaigns — including contests, giveaways,
incentive-based surveys and sweepstakes — and to simultaneously publish them in multiple
social networks and on their websites. More than 65,000 users have done so. As we understand
this, the basic tools are free and Wildfire also sells premium services.
Social Mention: Widgets & social search
Social Mention is a social media search engine that searches for keywords on social media
platforms — including blogs, comments, bookmarks, events, news, videos and microblogging
services — and provides metrics around keywords and “sentiment.” It also provides graphic
illustrations or charts showing mentions per day or week. Download the free search bar for your
browser and monitor anything from your brand to your cause. They also offer APIs and provide
coding for your own keyword monitoring widgets.
Google Reader: Begin with a dashboard
Social media monitoring begins with a dashboard. (See our Top 10 social media dashboard tools.)
A good choice to begin your monitoring is Google Reader: Subscribe to the RSS feeds of top
blogs in your sector, competitors’ sites, news sites, Twitter searches and more, all in one place.
You can even subscribe to searches on sites like Flickr and Youtube, so you’ll get an update on
any new image or video that matches your brand or cause. If the page you’re on doesn’t seem to
have an RSS feed, try Feedyes.com. We also like Feed Informer, which lets you splice multiple
feeds together into one and filter for duplicates.
BlogPulse: Take the pulse of the blogosphere
BlogPulse from NM Incite is an automated trend discovery system for blogs that analyzes and
reports on daily activity in the blogosphere. You can keep on top of key phrases, top blog posts,
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