Difaaca Xuquuqda Aadanaha - East and Horn of Africa Human ...
Difaaca Xuquuqda Aadanaha - East and Horn of Africa Human ...
Difaaca Xuquuqda Aadanaha - East and Horn of Africa Human ...
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Cutubka 4.5aad<br />
Warbaahinta Bulshada ee Lagu Ololeeyo<br />
Waa in difaacayaasha xuquuqda aadanahu aqoon u<br />
yeeshaan isticmaalka teknoolojiyada warbaahinta<br />
bulshada ayna xeeladeeyaan sida ey ugu adeegsan<br />
karaan gaaritaanka yoolasha ololeha. Sidoo kale<br />
waa in teknoolojiyada cusub si adag loo baaro si<br />
loo ogaado waxtarkooda, taasoo u oggolaaneysa<br />
difaacayaasha xuquuqda aadanaha in ey gaaraan<br />
go’aanno ku salaysan xog iyo aqoon marka ey waqti<br />
iyo kheyraad u qoondeynayaan fulinta ololeyaasha<br />
xuquuqda aadanaha.<br />
Ololeyaasha badankooda ayaa dabeecad ahaan ah<br />
kuwa guud hase yeeshee marka, sabab kasta ha ku<br />
dhacdee, ololehaagu ku saabsan yahay xog gaar<br />
ahaaneed amase uu yoolkiisu yahay bulsho gaar ah,<br />
waa inaad dib u tixgalisaa sida aad u adeegsaneyso<br />
warbaahinta bulshada. Qalabka warbaahinta<br />
bulshada badankiisa ayaa u furan dadweynaha<br />
ayadoo qaababka aad ku sugeyso amniga<br />
warisgaarsiintaada qaarkeed si fudud loo jabin karo.<br />
Baraha warbaahinta bulshada ee kala duwan ayaa<br />
adeegsada qaabab kala duwan oo looga dhigi karo<br />
warisgaarsiinta kuwa gaar ahaaneed waana in la<br />
fahmo qiimaha ey sidooda u leeyihiin.<br />
Marka laga gudbo tixgalinta gaarnimada iyo amniga<br />
ayaa waxaa jira su’aasha wax-ku-oolnimada. Farriin<br />
olole oo erayadeeda la wanaajiyay laguna gudbiyay<br />
warbaahinta bulshada ma baddali karto warqad<br />
rasmi ah, qoraal loo soo gudbiyay hey’ad ilaalisa<br />
xuquuqda aadanaha, ama kulan lala yeesho xilhaye<br />
ey arrintu quseyso. Qaar ka mid ah yoolasha ololeha<br />
ayey wanaagsantahay in lagu gaaro qaababkii hore<br />
ee la adeegsan jiray.<br />
Waa maxay warbaahinta bulshadu<br />
Warbaahinta bulshada ayaa ku billaabatay baro<br />
internet ey dadku kula xiriiri karaan saaxiibadood<br />
iyo qoysaskooda ayagoo iskugu gudbinaya<br />
warisgaarsiino shaqsi ah. Markii ey isku-xirada<br />
bulshadu si aad ah u caanbaxeen ayey sidoo kale<br />
noqdeen isku-xiro lagu qaybiyo waxyaabo nuxur leh.<br />
Marka qeyb ka mid ah nuxurka ey caan noqoto ayaa<br />
waxaa q<strong>of</strong>ba u gudbiyaa q<strong>of</strong> kale ayadoo loo marayo<br />
isku-xirada bulshada, taasoo circa ku shareereysa<br />
dadka nuxurkaas dhageysanaya ama daawanaya.<br />
Tani markey dhacdo ayaa waxaa la yiraa nuxurkii<br />
‘farahuu ka baxay’.<br />
Arrintaan ayaa kor u qaadeysa farqiga u dhaxeeya<br />
warbaahintii hore iyo tan bulshada. Waxey ku<br />
saabsantahay go’aan-gaaridda tifaftiridda iyo<br />
daawadeyaasha/dhageyteyaasha. Markaan eegno<br />
warbaahintii hore, shirkado warbaahineed oo<br />
xididdeystay ayaa go’aan ka gaara waxa la sheegayo,<br />
cidda leh aragtida la qaadanayo, iyo sida loo<br />
dhiirrigalinayo, ayagoo dhammaan hoos imaanaya<br />
awoodda tifaftirid dhexe. Ma ahan in shirkadaha<br />
warbaahintu go’aaminayaan kaliya waxa la tabinayo<br />
iyo waxaan la tabineyn, balse waxey kaloo doortaan<br />
guud ahaanba farriinta la gudbinayo iyo raadka ey<br />
ku reebeyso aqristaha, iyo waliba go’aanka inuu<br />
noqonayo ‘warka bogga hore’ ama sheeko lagu<br />
duugay bartamaha jornaalka.<br />
Marka la eego warbaahinta bulshada, nuxurku<br />
waxuu ka soo billaabanayaa ilo kala duwan ayadoo<br />
loo qeybiyo si waafaqsan aragtida aqristayaasha.<br />
Haddii aqristayaasha isku-xirka bulshada midkood uu<br />
u bogo qeyb nuxurka ka mid ah waxaa dhici karata<br />
inuu ‘la wadaago’ ama uu ka ‘helo’ nuxurka una diro<br />
xiriiradiisa ku jira isku-xiradooda bulshada. Haddii<br />
eysan nuxurka daneyneyn waa iska dhegatiraan.<br />
Ayadoo jidkaan la raacayo ayaa warbaahinta<br />
qiimaha leh ee ku dhexjirta isku-xirada bulshada<br />
ee ballaaran, haddana isku dhex-yaacsan gaari<br />
kartaa ‘danwadaagyo’ maadaama shaqsiyaadku<br />
ey u gudbiyaan waxyaabaha nuxurka leh oo ey<br />
daneynayaan kaliya dad kale oo ey isku wax<br />
daneeyaan. Marka aad la falgasho warbaahinta<br />
bulshada adigoo ujeeddadaadu tahay shaqo<br />
xuquuqda aadanaha, waa inaad hesho<br />
danwaadaagyada ku habboon xerada aad ka<br />
shaqeyso laguuna bartaa inaad xubin ka tahay<br />
danwadaagyadaas.<br />
Adeegsiga Warbaahinta Bulshada<br />
Qalabka warbaahinta bulshada ayaa markasta<br />
isbaddalaya, ayadoo isku-xirada kala duwan ey<br />
sumcaddoodu kordheyso, haddana yaraaneyso<br />
markii muddo la joogaba. MySpace, oo ka mid<br />
ahaa horseedayaasha ugu waaweynaa warbaahinta<br />
bulshada, ayaa sumcaddeedii lumisay muddadii u<br />
dhexeysay 2005 oo ah markii shirkadda lagu iibiyay<br />
$580 milyan, iyo 2011 oo ah markii labaad oo la<br />
iibiyay laguna gaday $35 milyan kaliya. Waqtiga<br />
la daabacayay buuggaan ayaa baraha isku-xirada<br />
bulshada ee ugu caansan waxaa ka mid ahaa<br />
Facebook, Twitter, Youtube, Linkedln, Reddit, Digg,<br />
iyo Google+.<br />
Xusuusnow in isku-xirada kala duwan ey faa’iido<br />
u leeyihiin ujeeddooyin kala duwan. Twitter ayaa<br />
36<br />
<strong>Difaaca</strong> <strong>Xuquuqda</strong> <strong>Aadanaha</strong>: Buug Xambaarsan Macluumaad loogu Talogalay <strong>Difaaca</strong>yaasha <strong>Xuquuqda</strong> <strong>Aadanaha</strong> | Caddadka 2aad
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