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Rent arrears management practices in the housing association sector

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on cutt<strong>in</strong>g current tenant <strong>arrears</strong> (and which<br />

<strong>in</strong>centivised eviction of “high <strong>arrears</strong>” cases) .<br />

Managerialism offered a set of <strong>practices</strong> and<br />

values to improve that performance, as discussed<br />

below . It was notable particularly <strong>in</strong> HA D, E and<br />

F that senior <strong>management</strong> were committed to<br />

change, not for its sake, but also to impart a set<br />

of values <strong>in</strong> rent collection as customer service .<br />

HA C’s future <strong>in</strong>ternal organisational change was<br />

explicitly premised on improv<strong>in</strong>g <strong>the</strong>ir customer<br />

service rat<strong>in</strong>g . These changes are made possible<br />

by <strong>the</strong> symbolic reconceptualisation of rent <strong>arrears</strong><br />

as <strong>in</strong>come collection, as it imparts a shift from<br />

<strong>the</strong> negative (a focus on deal<strong>in</strong>g or cop<strong>in</strong>g with<br />

deviance) to <strong>the</strong> positive (a collective responsibility<br />

to pay rent) .<br />

Cultural change among tenants<br />

The particular cultural change, which was<br />

mentioned across most of our case studies,<br />

concerned recipients of HB . The view of <strong>the</strong>se<br />

participants was that such recipients often held <strong>the</strong><br />

view that <strong>the</strong>y had no responsibility for <strong>the</strong> rent as<br />

HB paid it for <strong>the</strong>m . Culture change was generally<br />

sought through a belief <strong>in</strong> chang<strong>in</strong>g <strong>the</strong> reputation<br />

of <strong>the</strong> HA – a trickle down effect to tenants<br />

through, for example, “word of mouth culture”<br />

(HAA/LAM) .<br />

94<br />

On this po<strong>in</strong>t, <strong>the</strong>re was a contrast between <strong>the</strong><br />

position adopted by HA B and HA C . The former<br />

did not mention this as an issue because claim<strong>in</strong>g<br />

HB was taken out of <strong>the</strong> recipient’s hands at <strong>the</strong><br />

commencement of <strong>the</strong> tenancy, as <strong>the</strong> voids team<br />

completed <strong>the</strong> forms, photocopied documents,<br />

and submitted <strong>the</strong> documentation; those officers<br />

also kept a copy of <strong>the</strong> claim . HA C, by contrast,<br />

stopped that practice about seven years ago .<br />

The officers check forms, but <strong>the</strong> responsibility<br />

is clearly on <strong>the</strong> tenant, so that a “culture of<br />

responsibility” was imparted to <strong>the</strong>m . This is<br />

supplemented by promotional literature which,<br />

ra<strong>the</strong>r than focus on <strong>the</strong> negative, now <strong>in</strong>forms<br />

tenants “what we could do if everyone paid <strong>the</strong>ir<br />

rent”, “we need your help and appreciate your<br />

help” . It has been recognised that <strong>the</strong> “big boot”<br />

approach “does not get you anywhere” .<br />

HA E’s problem was perhaps dist<strong>in</strong>ctive because<br />

<strong>the</strong>ir historical <strong>association</strong> as a family-based charity<br />

generated it, which had been will<strong>in</strong>g to accept<br />

tenant’s reasons for be<strong>in</strong>g unable to pay rent<br />

and carry <strong>arrears</strong> . In order to tackle <strong>the</strong> historic<br />

problems of rent <strong>arrears</strong>, it has been <strong>the</strong> culture<br />

of HA E, which has changed as considerably as<br />

<strong>the</strong> <strong>management</strong> – emphasis has been placed on<br />

officers’ responsibility towards <strong>the</strong> organisation .<br />

ROs began telephon<strong>in</strong>g <strong>the</strong>ir customers who, as an

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