EXECUTIVE SUMMARY - UNESCO World Heritage

148 NOMINATION DOSSIER "ANCIENT BEECH FORESTS OF GERMANY"
Fig. 5.3: Information concept
and elements of a joint communication
strategy
INFORMATION MODULES
Up-to-datedness
Goal: Any information is transmitted via
trusted communication channels as quickly
and regularly as possible. A sense of involvement
is to be conveyed.
Th e existing communication processes and
exploitable information media have been
analysed in relation to the target groups in
order to identify the appropriate measures to
be taken for public relations. To implement
the communication strategy, a comprehensive
list of individual activities was determined
that could already be successfully implemented
in the course of the pre arrange ments
for the nomination.
4.4
4.3
4.2
4.1
3.4
3.3
3.2
3.1
2.4
2.3
2.2
2.1
1.4
1.3
1.2
1.1
a) Printed media
• A general brochure in German and
English to provide various target groups
with fi rst basic information (1st issue
2007, German 20,000, English 5,000,
2nd issue December 2008, 3rd issue
December 2009; annex 5.12).
• A sophisticated brochure addressing the
target groups involved in local / regional
politics, national politics, and to multipliers
(including the press), which can be
variably assembled to cater to the requirements
of diff erent target groups in a fl exible
way (October 2008, issue: 10,000;
annex 5.13)
TARGET GROUPS
· interested citizens
· sceptical citizens
· indifferent citizens
· affected citizens
· classes
· youth clubs
· sport associations
· libraries
· regional politicians
· public institutions
· influential persons
· societies / citizens’group
· responsible conservationists
· day trippers
· overnight guests
· regular guests
· domestic population
· tourists
· scientists
· domestic natural landscapes
· national politicians
· teachers
· tour operators
· press
· cooperation partners