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EXECUTIVE SUMMARY - UNESCO World Heritage

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NOMINATION DOSSIER ANNEX 5.6<br />

"ANCIENT BEECH FORESTS OF GERMANY"<br />

COMMUNICATION STRATEGY:<br />

BEECH FORESTS AS <strong>UNESCO</strong> WORLD NATURAL HERITAGE<br />

<strong>EXECUTIVE</strong> <strong>SUMMARY</strong>, SEPTEMBER 2008<br />

8. PROPOSED MEASURES<br />

PRINT MEDIA<br />

• General flyer<br />

2008 flyer available<br />

• Specialised brochure<br />

If appropriate, a glossy brochure with targeted distribution<br />

Short general section, brief reference to other sites, main focus on a specific site<br />

• Modular exhibition<br />

5-6 posters, can be exhibited separately if appropriate, thematically independent, include a title poster, can be<br />

combined and adapted to a variety of spatial and information settings<br />

• City Cards<br />

Have a similar function to a small poster, aimed at young, active target groups, often taken away.<br />

EDITORIAL<br />

• Internet<br />

Basic information, regularly updated news section, diary of events, moderated discussion forum, gallery<br />

• National press releases<br />

• Regional press releases<br />

• Editorial contributions<br />

PUBLIC INFORMATION<br />

• Information events<br />

• Public events<br />

• Thematic guided tours<br />

• Workshops<br />

9. MEASURES IMPLEMENTED<br />

AS OF 09/2008<br />

PRINT MEDIA<br />

• General flyer<br />

2008 flyer available<br />

• Specialised brochure with targeted distribution<br />

(Short general section, brief reference to other sites, main focus on a specific site)<br />

EDITORIAL<br />

• Internet<br />

Basic information, regularly updated news section, events diary, moderated discussion forum, gallery<br />

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