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EXECUTIVE SUMMARY - UNESCO World Heritage

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NOMINATION DOSSIER ANNEX 5.6<br />

"ANCIENT BEECH FORESTS OF GERMANY"<br />

COMMUNICATION STRATEGY:<br />

BEECH FORESTS AS <strong>UNESCO</strong> WORLD NATURAL HERITAGE<br />

<strong>EXECUTIVE</strong> <strong>SUMMARY</strong>, SEPTEMBER 2008<br />

3. POINTS TO BE CONSIDERED FOR A POSITIVE MESSAGE<br />

Resulting from the site (component part) analyses, a number of points were identified which must be taken<br />

into account in the Communication Strategy. These points determine the content, focus, depth and dispersion<br />

of the information that is required to ensure that the general public is consistently positive in its response to<br />

the nomination. This positive attitude is essential to ensure ownership of, and (active) support for, the<br />

protection of natural processes.<br />

Reasons for acceptance problems<br />

among the public at large<br />

Site-specific differences Problems in conveying the<br />

message<br />

5

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