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EXECUTIVE SUMMARY - UNESCO World Heritage

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NOMINATION DOSSIER ANNEX 5.6<br />

"ANCIENT BEECH FORESTS OF GERMANY"<br />

COMMUNICATION STRATEGY:<br />

BEECH FORESTS AS <strong>UNESCO</strong> WORLD NATURAL HERITAGE<br />

<strong>EXECUTIVE</strong> <strong>SUMMARY</strong>, SEPTEMBER 2008<br />

COMMUNICATION STRATEGY<br />

BEECH FORESTS AS <strong>UNESCO</strong> WORLD NATURAL HERITAGE<br />

This Communication Strategy is structured as follows:<br />

1. Analysis of the local situation at the sites<br />

2. Communication objectives<br />

3. Points to be considered for a positive message<br />

4. Communication Strategy<br />

5. Definition of interim targets<br />

6. Target groups<br />

7. Information building blocks, editing<br />

8. Proposed measures<br />

9. Measured implemented<br />

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