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EXECUTIVE SUMMARY - UNESCO World Heritage

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152 NOMINATION DOSSIER "ANCIENT BEECH FORESTS OF GERMANY"<br />

Exibition displays for events<br />

and information centres<br />

German Horticultural Show (Schwerin,<br />

Mecklenburg-Western Pomerania,<br />

14 April – 12 October 2009).<br />

And also the future will see the exhibition<br />

being used for effi cient public relations to<br />

present the <strong>World</strong> <strong>Heritage</strong> of the beech<br />

forests.<br />

d) Further activities<br />

A joint audiovisual presentation for information<br />

events has been prepared. Intense<br />

public relations in the shape of special<br />

information events in the visitor centres as<br />

well as educational activities with the local<br />

population and press relations for local<br />

papers were staged for each of the fi ve nominated<br />

component parts. Accompanying<br />

press relations were also cultivated at the<br />

national level based on features in newspapers,<br />

magazines, and specialist journals.<br />

(annexes 5.7 and 5.8 for lists of press<br />

releases, events etc.).<br />

Moreover, a line of exhibition displays was<br />

set up for versatile use with events and information<br />

centres (annex 5.11).<br />

Th e extensive eff orts to inform the population<br />

on the signifi cance of the <strong>World</strong><br />

Natural <strong>Heritage</strong> nomination of beech<br />

forests have paved the way for a marked<br />

increase in awareness and acceptance.

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