EXECUTIVE SUMMARY - UNESCO World Heritage

NOMINATION DOSSIER ANNEX 5.6
"ANCIENT BEECH FORESTS OF GERMANY"
COMMUNICATION STRATEGY:
BEECH FORESTS AS UNESCO WORLD NATURAL HERITAGE
EXECUTIVE SUMMARY, SEPTEMBER 2008
1. ANALYSIS OF THE LOCAL SITUATION
PERSPECTIVES
To establish comparability, the individual sites (component parts) were considered from the following
perspectives:
1. The site and its location
2. Tourism
3. Points of interest for tourism
4. Public relations
5. Information points at the protected area
6. Political interlocutors and non-governmental organisations
7. Acceptance of the protected areas
8. Ideas and comments from the national park
RESULTS
In order to define the message content and appropriate measures, the results are summarised under the
following themes. The points identified are intended to ensure consistency in the communication process.
The specific features of the sites must be profiled in the communication process at regional level and in the
context of the serial nomination.
At the same time, the points selected offer an overview of communication channels, media and site-specific
information content of the products.
1. The site
• The beech forest
• Flora and fauna to be profiled
2. Tourism
• Accessibility of the protected area
• Significance of the beech forest for tourism at the site
• Settlement patterns in the region, geographical position
3. Public relations
• Positioning of the beech forest in public relations work
• Opportunities for regular information provision to the general public (publications)
• Information centres and their thematic focus
4. Budget/resources
5. Acceptance of the protected area
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