EXECUTIVE SUMMARY - UNESCO World Heritage

NOMINATION DOSSIER ANNEX 5.6
"ANCIENT BEECH FORESTS OF GERMANY"
COMMUNICATION STRATEGY:
BEECH FORESTS AS UNESCO WORLD NATURAL HERITAGE
EXECUTIVE SUMMARY, SEPTEMBER 2008
6. TARGET GROUPS
Due to the identified differences in site structure, levels of awareness of the subject and communication channels, a
highly flexible approach to the various target groups is needed. In order to respond as precisely as possible to the
individual target groups’ information needs, the highest possible level of differentiation is required. During the
consultation process, it became apparent that target groups 2 and 3 are particularly important in conveying the message.
1. Regional population
• Interested members of the public
• Sceptical members of the public
• Uninterested members of the public
• People affected by the measures
2. Children and young people
• School classes
• Children’s nurseries
• Youth centres
• Sports clubs etc.
• Institutions frequented by children
and young people
• Nature conservation organisations
• Fire services
• Churches
• Youth hostels
• UNESCO schools
3. Regional politicians and public figures
• Politicians
• Public institutions .
• Churches
• Trade unions and other professional bodies
• Influential persons (farmers, investors, regional figures)
• Associations, citizens’ initiatives, etc.
• Persons responsible for the protected area/nature conservation
4. Tourists
• Interested day visitors
• Overnight guests with a specific programme and interest
• Regular visitors
5. The public nationwide
• Awareness among the public at large
• Interested German tourists from elsewhere in Germany
• Scientists with a specialist interest
• Other national parks and relevant stakeholders
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