PSA COUV page . page RA GB - PEUGEOT Presse
PSA COUV page . page RA GB - PEUGEOT Presse
PSA COUV page . page RA GB - PEUGEOT Presse
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Growth Strategy<br />
Corporate<br />
Governance<br />
Business Review<br />
Corporate Policies<br />
Management’s<br />
Discussion<br />
and Analysis<br />
Statistics<br />
Total financing revenues break down as follows:<br />
(in millions of euros) 2002 2001 2000<br />
From third parties 1,530 1,375 1,203<br />
Intercompany 170 212 184<br />
Total Banque <strong>PSA</strong> Finance 1,700 1,587 1,387<br />
Revenues climbed 7.1% in 2002, after rising<br />
14.4% in 2001. These strong rates of<br />
growth were directly attributable to<br />
expansion of the loan portfolio and rapidly<br />
growing revenues from sales of maintenance,<br />
insurance and other financing-related<br />
services. Revenues from these services<br />
climbed 13% in 2002 to €111 million,<br />
building on a 19% gain in 2001.<br />
3. OPE<strong>RA</strong>TING MARGIN<br />
The Group’s business and earnings targets<br />
for 2002 were set in February 2002 based<br />
on two possible scenarios for the European<br />
automobile market – flat or a 2-4% decline<br />
compared with 2001. Assuming a flat<br />
market, the Group set as its target an<br />
operating margin of €2,900 million,<br />
including a 5% margin for the Automobile<br />
Division. Assuming a 2-4% decline, the<br />
targets were set at €2,800 million and<br />
4.8% respectively. Although the European<br />
automobile market contracted by 3% -<br />
corresponding to the second scenario –<br />
the Group succeeded in achieving the<br />
targets set under the first, more optimistic<br />
scenario. Total operating margin came in<br />
at €2,913 million, while the Automobile<br />
Division margin represented 5% of sales.<br />
Operating Margin<br />
Consolidated operating margin increased by<br />
9.8% in 2002 compared with the 2001 total<br />
of €2,652 million, which in turn was up<br />
25% on the 2000 figure of €2,121 million.<br />
Over the three-year period, the margin rate<br />
climbed from 4.8% of sales in 2000 to 5.1%<br />
in 2001 and 5.4% in 2002. The consolidation<br />
of the Sommer Allibert automobile business<br />
acquired by Faurecia added €134 million<br />
to 2001 operating margin.<br />
(in millions of euros – as % of sales)<br />
3.1. Operating margin by businesses - manufacturing and sales companies<br />
(in millions of euros) 2002 2001 2000<br />
Automobile 2,183 1,992 1,579<br />
Transportation and Logistics 134 119 100<br />
Automotive Equipment 251 262 176<br />
Other businesses 26 31 2<br />
Total 2,594 2,404 1,857<br />
Automobile Division operating margin<br />
stood at €2,183 million, representing 5%<br />
of sales, versus €1,992 million (4.8% of<br />
sales) in 2001 and €1,579 million (4.2%<br />
of sales) in 2000. The increase between<br />
2001 and 2002 was 9.6%.<br />
The main factors underlying the growth<br />
in operating margin in 2002 are as follows:<br />
- higher unit sales, a shift in the sales mix<br />
following the launch of new models and<br />
a shift in the geographic mix had a net<br />
positive impact of €73 million. Volume<br />
growth excluding the effect of mix changes<br />
contributed €268 million to the increase,<br />
while higher margins on the new models<br />
launched in 2001 and 2002 improved the<br />
product mix, adding €54 million. These<br />
gains were partly offset, however, by the<br />
€249 million negative impact of changes<br />
in the geographic mix, resulting from the<br />
contraction of the European market and<br />
lower margins in Brazil.<br />
-the price effect had a positive impact<br />
of €29 million, reversing the traditional<br />
trend towards lower prices that trimmed<br />
€201 million from operating margin in<br />
2001 and €445 million in 2000.<br />
The favorable price impact testifies to<br />
the benefits of the Group’s strategic<br />
commitment to innovation and to<br />
extending and rapidly renewing the model<br />
line-up, as well as to the success of the<br />
two marques’ vehicles. Sales growth and<br />
market share gains were achieved without<br />
resorting to excessive sales incentives and<br />
<strong>PSA</strong> <strong>PEUGEOT</strong> CITROËN - MANAGING BOARD REPORT 101