PSA COUV page . page RA GB - PEUGEOT Presse
PSA COUV page . page RA GB - PEUGEOT Presse
PSA COUV page . page RA GB - PEUGEOT Presse
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Growth Strategy<br />
Corporate<br />
Governance<br />
Business Review<br />
Corporate Policies<br />
Management’s<br />
Discussion<br />
and Analysis<br />
Statistics<br />
resources, thereby generating the scale<br />
economies a carmaker needs to be<br />
competitive. For <strong>PSA</strong> Peugeot Citroën, this<br />
type of alliance, in which each partner<br />
remains independent, is the best way to<br />
respond to the challenges and opportunities<br />
offered by market globalization and<br />
changing customer expectations.<br />
A FOCUS ON PROFITABILITY<br />
Return on capital employed has been<br />
selected as the relevant indicator for<br />
measuring the efficiency of manufacturing<br />
and marketing operations. Regardless of<br />
business conditions, the Group is<br />
committed to achieving an after-tax return<br />
on capital employed of at least 8.5%. This<br />
covers the cost of capital employed and<br />
corresponds to a 3% operating margin in<br />
the Automobile Division.<br />
remain flat or to contract by a slight 2%.<br />
Based on this projection, the Group is<br />
aiming to sustain its expansion in 2003,<br />
selling 3,350,000 cars worldwide, thanks<br />
to the growing sales of existing lines and<br />
the launch of several new models.<br />
The Automobile Division operating margin<br />
is targeted at between 5% and 5.2%<br />
of sales, and the consolidated operating<br />
margin at between €3.0 billion and<br />
€3.1 billion.<br />
However, the Group’s goal is to report an<br />
after-tax return of at least 13.5%,<br />
corresponding to a 6% operating margin<br />
in the Automobile Division.<br />
OUTLOOK FOR 2003<br />
Early 2003 has been shaped by serious<br />
geopolitical and economic uncertainty.<br />
Assuming that this uncertainty does not<br />
lead to a serious recession, the Group<br />
expects the European automobile market to<br />
<strong>PSA</strong> <strong>PEUGEOT</strong> CITROËN - MANAGING BOARD REPORT 15