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PSA COUV page . page RA GB - PEUGEOT Presse

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Growth Strategy<br />

Corporate<br />

Governance<br />

Business Review<br />

Corporate Policies<br />

Management’s<br />

Discussion<br />

and Analysis<br />

Statistics<br />

resources, thereby generating the scale<br />

economies a carmaker needs to be<br />

competitive. For <strong>PSA</strong> Peugeot Citroën, this<br />

type of alliance, in which each partner<br />

remains independent, is the best way to<br />

respond to the challenges and opportunities<br />

offered by market globalization and<br />

changing customer expectations.<br />

A FOCUS ON PROFITABILITY<br />

Return on capital employed has been<br />

selected as the relevant indicator for<br />

measuring the efficiency of manufacturing<br />

and marketing operations. Regardless of<br />

business conditions, the Group is<br />

committed to achieving an after-tax return<br />

on capital employed of at least 8.5%. This<br />

covers the cost of capital employed and<br />

corresponds to a 3% operating margin in<br />

the Automobile Division.<br />

remain flat or to contract by a slight 2%.<br />

Based on this projection, the Group is<br />

aiming to sustain its expansion in 2003,<br />

selling 3,350,000 cars worldwide, thanks<br />

to the growing sales of existing lines and<br />

the launch of several new models.<br />

The Automobile Division operating margin<br />

is targeted at between 5% and 5.2%<br />

of sales, and the consolidated operating<br />

margin at between €3.0 billion and<br />

€3.1 billion.<br />

However, the Group’s goal is to report an<br />

after-tax return of at least 13.5%,<br />

corresponding to a 6% operating margin<br />

in the Automobile Division.<br />

OUTLOOK FOR 2003<br />

Early 2003 has been shaped by serious<br />

geopolitical and economic uncertainty.<br />

Assuming that this uncertainty does not<br />

lead to a serious recession, the Group<br />

expects the European automobile market to<br />

<strong>PSA</strong> <strong>PEUGEOT</strong> CITROËN - MANAGING BOARD REPORT 15

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