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PSA COUV page . page RA GB - PEUGEOT Presse

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Growth Strategy<br />

Corporate<br />

Governance<br />

Business Review<br />

Corporate Policies<br />

Management’s<br />

Discussion<br />

and Analysis<br />

Statistics<br />

THE CAR AND OUR FIVE SENSES<br />

Research is also being conducted on the automobile’s role as a multi-sensory<br />

environment. The most obvious perceptions are visual and tactile, and many<br />

programs are concerned with passenger compartment brightness, textile and plastic<br />

quality, and seat comfortableness. Other projects are working on auditory<br />

perceptions, to harmonize the growing number of electronic sounds and achieve a<br />

better balance between a quiet ride and the information needed for driving. Research<br />

into olfactory perceptions aims to offer personalized fragrances that match the car’s<br />

personality. These and similar programs are moving in the direction of “profiled”<br />

model lines corresponding to each driver’s sense of well-being.<br />

<strong>PSA</strong> Peugeot Citroën is already working on<br />

two specific applications:<br />

- The first is the Taxi PAC demonstrator,<br />

which stores pressurized hydrogen in a<br />

removable Plug and Drive rack. This<br />

corresponds to the fuelling practices of<br />

the target users, drivers of city fleets. Taxi<br />

PAC also operates in range extender<br />

mode, where the hydrogen fuel cell<br />

backs up the battery-driven powertrain.<br />

- The second manufactures hydrogen on<br />

board, on demand, from a sodium<br />

borohydride aqueous solution and a<br />

catalyst. This solution resolves the<br />

problem of storing hydrogen safely and<br />

in sufficient quantities on board a<br />

reasonably sized car. The Peugeot H 2 O<br />

demonstrator, which also operates in<br />

extended range mode, was presented at<br />

the Paris Auto Show in September 2002.<br />

<strong>PSA</strong> <strong>PEUGEOT</strong> CITROËN - MANAGING BOARD REPORT 95

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