PSA COUV page . page RA GB - PEUGEOT Presse
PSA COUV page . page RA GB - PEUGEOT Presse
PSA COUV page . page RA GB - PEUGEOT Presse
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Growth Strategy<br />
Corporate<br />
Governance<br />
Business Review<br />
Corporate Policies<br />
Management’s<br />
Discussion<br />
and Analysis<br />
Statistics<br />
THE CAR AND OUR FIVE SENSES<br />
Research is also being conducted on the automobile’s role as a multi-sensory<br />
environment. The most obvious perceptions are visual and tactile, and many<br />
programs are concerned with passenger compartment brightness, textile and plastic<br />
quality, and seat comfortableness. Other projects are working on auditory<br />
perceptions, to harmonize the growing number of electronic sounds and achieve a<br />
better balance between a quiet ride and the information needed for driving. Research<br />
into olfactory perceptions aims to offer personalized fragrances that match the car’s<br />
personality. These and similar programs are moving in the direction of “profiled”<br />
model lines corresponding to each driver’s sense of well-being.<br />
<strong>PSA</strong> Peugeot Citroën is already working on<br />
two specific applications:<br />
- The first is the Taxi PAC demonstrator,<br />
which stores pressurized hydrogen in a<br />
removable Plug and Drive rack. This<br />
corresponds to the fuelling practices of<br />
the target users, drivers of city fleets. Taxi<br />
PAC also operates in range extender<br />
mode, where the hydrogen fuel cell<br />
backs up the battery-driven powertrain.<br />
- The second manufactures hydrogen on<br />
board, on demand, from a sodium<br />
borohydride aqueous solution and a<br />
catalyst. This solution resolves the<br />
problem of storing hydrogen safely and<br />
in sufficient quantities on board a<br />
reasonably sized car. The Peugeot H 2 O<br />
demonstrator, which also operates in<br />
extended range mode, was presented at<br />
the Paris Auto Show in September 2002.<br />
<strong>PSA</strong> <strong>PEUGEOT</strong> CITROËN - MANAGING BOARD REPORT 95