20.05.2014 Views

PSA COUV page . page RA GB - PEUGEOT Presse

PSA COUV page . page RA GB - PEUGEOT Presse

PSA COUV page . page RA GB - PEUGEOT Presse

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Management’s discussion and analysis<br />

prices were successfully adjusted in most<br />

of its markets. These adjustments more<br />

than offset the cost of extending the<br />

standard warranty period from one to<br />

two years in most Western European<br />

countries, between the end of 2001 and<br />

the beginning of 2002;<br />

- production cost savings totaled €773<br />

million, including some €106 million<br />

attributable to lower raw materials prices.<br />

This further demonstrated the Group’s<br />

ability to steadily reduce production<br />

costs, excluding raw materials, by around<br />

an aggregate €600 million a year;<br />

- changes in exchange rates had a negative<br />

impact of €71 million, mainly attributable<br />

to the British pound and the Polish zloty;<br />

- increases in employee compensation had<br />

an estimated impact of €236 million,<br />

including a €19 million rise in statutory<br />

profit-sharing and incentive bonus<br />

programs. In all, €232 million was<br />

granted to Automobile Division employees<br />

under these two programs in 2002<br />

(€249 million for the Group as a whole);<br />

- higher research and development<br />

spending had a €170 million impact;<br />

- capital spending-related increases in<br />

depreciation expense and operating costs<br />

reduced operating margin by €130 million;<br />

- lastly, a €43 million charge was recorded<br />

in connection with the new European<br />

regulations governing end-of-life vehicles,<br />

primarily related to vehicles in the<br />

Netherlands.<br />

Operating margin in the Transport and<br />

Logistics business amounted to €134 million,<br />

representing 5.1% of sales, versus<br />

€119 million (4.5% of sales) in 2001 and<br />

€100 million (4.3% of sales) in 2000.<br />

The 12.6% increase in 2002 – achieved in<br />

a period of economic weakness and<br />

subdued sales growth – was attributable to<br />

the increased proportion of sales generated<br />

by higher value-added services (logistics,<br />

warehousing and car preparation services)<br />

coupled with ongoing productivity gains.<br />

Automotive Equipment operating margin<br />

came to €251 million after eliminating<br />

transactions with the Automobile Division<br />

or €256 million including these transactions,<br />

representing 2.6% of sales. The comparative<br />

figures for 2001 and 2000 were respectively<br />

€260 million (2.7% of sales) and €182<br />

million (3.1% of sales).<br />

The change in operating margin in 2002<br />

reflects the net impact of the following<br />

developments:<br />

- strong growth in sales (up 7.8% excluding<br />

catalytic converters), with all businesses<br />

except exhaust systems contributing to<br />

the increase;<br />

- sustained productivity gains achieved<br />

under the 10/10 Plan, as well as through<br />

the redeployment of manufacturing<br />

resources and the implementation of a<br />

new purchasing plan;<br />

- the initial benefits of the new program<br />

management system (PMS);<br />

- significantly lower margins compared with<br />

earlier generations under programs that<br />

went into production between 2000 and<br />

2002 and accounted for 50% of 2002<br />

sales; a limited number of these programs<br />

are currently generating negative margins;<br />

- high production start-up costs, due in part<br />

to the large number of launches in 2002<br />

but also performance levels that still fall<br />

short of expectations;<br />

- tight control over research and<br />

development costs, which, excluding<br />

costs billed to customers, declined<br />

16.1% to €215 million in 2002;<br />

- an increase in administrative and selling<br />

expenses, to the equivalent of 2.9% of<br />

sales versus 2.6% the previous year, in<br />

order to enhance the management<br />

resources needed to cope with Faurecia’s<br />

increased size.<br />

3.2. Research and development costs -<br />

manufacturing and sales companies<br />

R&D costs totaled €1,865 million<br />

versus €1,733 million in 2001. Spending<br />

increased by 7.6% in 2002 and 6.6%<br />

in 2001.<br />

Automobile Division R&D spending came<br />

to €1,631 million, an increase of 11.6%<br />

compared with 5.3% in 2001. Controlled<br />

growth in these costs, which currently<br />

increase at roughly the same rate as sales,<br />

is attributable to the platform strategy,<br />

which has been applied to all new vehicle<br />

development since 2001. That was when<br />

the three platforms that serve as the basis<br />

for the majority of the Group’s vehicles<br />

became fully available, leading to a<br />

significant decrease in the R&D costs of<br />

vehicles to be launched.<br />

The strategy of cooperation with other<br />

carmakers is also delivering increasing<br />

benefits in terms of R&D costs. This strategy<br />

allows the Group to share development<br />

and process engineering costs with its<br />

partners on a 50/50 basis for new<br />

mechanical components (Ford, BMW,<br />

Renault) or platforms (Fiat, Toyota). In<br />

2002, R&D costs shared with partners<br />

totalled €428 million.<br />

Automobile Division R&D spending for<br />

2002 represented 3.7% of division sales.<br />

Including development costs related to<br />

existing models, covering new versions,<br />

new engine offers and restyles, the total<br />

was €2,019 million, corresponding to<br />

4.6% of sales. These latter costs are<br />

included in cost of sales, rather than R&D<br />

costs, in order to present production costs<br />

more fairly and measure sales margins<br />

more accurately. The current contained<br />

growth in R&D spending means that both<br />

percentages are close to those for 2001<br />

(3.5% and 4.5% respectively).<br />

102<br />

<strong>PSA</strong> <strong>PEUGEOT</strong> CITROËN - MANAGING BOARD REPORT

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!