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Growth Strategy
Corporate
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Management’s
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growth in Europe and around the world,
based on satisfying customers, expanding
the model lines, innovating and achieving
excellence in core automotive technologies,
enhancing employee capabilities,
demonstrating flexibility, and carefully
managing costs.
The Group is firmly engaged in a
sustainable sales dynamic, with the goal
of selling four million vehicles and CKD
units a year by 2006. Sales are expected to
expand both in Western Europe, where
the Group enjoys a considerable margin
for improvement, particularly in countries
where its market share is still below
potential, and in the rest of the world,
notably in Central and Eastern Europe,
Latin America and China.
PSA Peugeot Citroën’s strategy is shaped
by the conviction that in an increasingly
segmented and diversified market, a
world-class automobile manufacturer’s
future success depends on the ability to
rapidly design and introduce a wide range
of vehicles to satisfy an increasingly
demanding and diverse customer base.
Today’s customers want cars that are
attractive, efficient, stylish, comfortable,
innovative and fun to drive, and yet allow
them to respond as responsible citizens
to the challenges of road safety, air
pollution, recycling and the quality of
urban life.
The Group is continuously developing
innovative products that significantly
enhance brand image and customer
appeal, while sustaining its leadership
positions in critical automotive
technologies in the areas of environmental
protection, safety and the driving
experience.
Diesel technology is now recognized as
environmentally friendly, thanks in particular
to the Group’s development of highpressure,
direct-injection engines—for
which the HDI engine sets the market
standard—and its launch of the world’s
first particle filter. The range of diesel
engines using these technologies is being
expanded, and recent developments have
confirmed the Group’s leadership in this area.
Based on its unique experience in electric
vehicles, the Group is developing hybrid
vehicle technologies and confirms that a
range of hybrid vehicles will be introduced
in Europe in 2004.
HUMAN RESOURCES
In every host country and at every level of
the organization, the Group’s strategic
vision demands skilled, motivated teams
capable of generating and supporting
sustained growth and international
development. In response, continuous
social dialogue is encouraged with
employee representatives, so that all
employees worldwide have the
opportunity of participating in the
Group’s strategy and financial results, in
particular through profit-sharing systems
and defined contribution retirement plans.
Another priority concerns training to
prepare employees in all countries for the
fast changes in the Group’s business and
markets.
SUSTAINABLE DEVELOPMENT
PSA Peugeot Citroën is committed to
manufacturing vehicles whose features
and performance help to safeguard the
environment while delivering the styling,
safety and drivability that customers want.
Group research primarily focuses on
reducing automotive CO2 emissions. Its
findings and their application in series
production are helping to efficiently
attenuate the greenhouse effect.
So that cars can be used safely for
everyone, major programs are underway
to guarantee the active and passive safety
performance that customers deserve from
the Peugeot and Citroën marques.
Another PSA Peugeot Citroën commitment
concerns the harmonious interaction of
cars and the urban environment.
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PSA PEUGEOT CITROËN - MANAGING BOARD REPORT 13