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Growth Strategy<br />

Corporate<br />

Governance<br />

Business Review<br />

Corporate Policies<br />

Management’s<br />

Discussion<br />

and Analysis<br />

Statistics<br />

POLAND<br />

<strong>PSA</strong> Peugeot Citroën began operating in Poland only recently, with Peugeot and Citroën subsidiaries<br />

being created in 1992 and 1994, respectively. However, the marques quickly set up strong, assertive,<br />

highly skilled dealership networks and soon attracted the interest of Polish carbuyers. The latter are<br />

highly sensitive to the latest models, with expectations similar to those of other European consumers.<br />

This has helped drive very strong sales of the Peugeot 206, Peugeot 307 and Citroën Xsara. Market<br />

share, which rose to 9.1% in 2001 from 4.8% in 1998, further widened to 11.9% in 2002, making<br />

the Group Poland’s fourth-ranked carmaker.<br />

493,600 Peugeots and 216,900 Citroëns.<br />

For the first time, they accounted for more<br />

than 20% of total unit sales, at an<br />

aggregate 21.7% compared with 18.8%<br />

the year before.<br />

In South America, sales increased by 1.3%<br />

to 109,300 units despite difficult economic<br />

conditions. In Brazil, the Porto Real plant<br />

inaugurated in 2001 continued to ramp<br />

up production of the Peugeot 206 and<br />

Citroën Picasso. Group sales surged<br />

33.7% in a market down by 7%, raising<br />

market share to 4.6% from 3.2% the year<br />

before. The economic crisis in Argentina<br />

caused demand to collapse 53%, dragging<br />

down local Group sales by a similar<br />

percentage. As a result market share held<br />

steady at 18%.<br />

In Mexico, after setting up an import<br />

subsidiary in 2001, Peugeot broadened<br />

its local model lineup, expanded its<br />

dealership network and now serves 1%<br />

of the market.<br />

In the Central European markets of Poland,<br />

Hungary, the Czech Republic, Slovenia,<br />

Croatia and Slovakia, overall demand<br />

eased by a slight 3% after two years of<br />

steep declines. Led by the introduction of<br />

strong dealership networks, <strong>PSA</strong> Peugeot<br />

Citroën enjoyed another year of growth,<br />

with sales gaining 21.1% to 132,900<br />

units. Over the past five years, market<br />

share has widened from 5.1% to 12.6%,<br />

nearing the goal of a figure equivalent to<br />

the Group’s current share in Western Europe.<br />

In China, sales climbed 57.3% to 85,500<br />

units, of which 84,400 were Citroëns.<br />

Growth was led by the launch of the<br />

Citroën Xsara Picasso and the new Citroën<br />

Elysée, both locally produced. In October,<br />

the final contracts were signed with Dong<br />

Feng Motors to implement the agreements<br />

signed with the company in November<br />

2001. These contracts will enable the<br />

start-up of the second phase in the<br />

Group’s development in China, which will<br />

involve both marques and lead to a sharp<br />

SWEDEN<br />

In Sweden, where one in three cars sold is an executive model, the market is<br />

dominated by national marques. Nevertheless, in 2002, Peugeot and Citroën<br />

improved their aggregate market share by 2.2 points, to 9.7% from 7.5% in 2001.<br />

The gain was led by the sustained introduction of exciting, innovative models<br />

delivering the comfort and styling Swedish carbuyers expect. Enjoying strong market<br />

debuts were the Peugeot 206, Peugeot 307 and Citroën C5 with, respectively, 5,700,<br />

5,600 and 3,600 registrations.<br />

increase in their output and sales. Six new<br />

Peugeot and Citroën models will be<br />

manufactured locally and brought to<br />

market between 2002 and 2004, when<br />

Peugeot will begin marketing its first<br />

model produced in China. Designed<br />

especially for the local market, it will be built<br />

on the same platform as the Peugeot 307.<br />

Citroën, which already has an extensive<br />

network of 460 dealers and served nearly<br />

8% of the market at year-end 2002, will<br />

maintain its sales momentum. The<br />

objective in China is to sell 150,000<br />

vehicles in 2004, with sales eventually<br />

rising to 300,000 units.<br />

Demand for imported cars was flat In<br />

Japan, but <strong>PSA</strong> Peugeot Citroën maintained<br />

its momentum, with sales increasing<br />

18.1% to 16,900 vehicles including<br />

15,300 Peugeots during the year.<br />

Citroën’s import subsidiary began<br />

operations in April.<br />

In Iran, CKD billings increased sharply to<br />

156,500 units from 102,600 in 2001.<br />

GROWTH LED BY SUCCESSFUL MODELS<br />

• Peugeot 206<br />

Supported by the SW version, sales of the<br />

Peugeot 206 continued to rise in 2002,<br />

gaining 0.4% to 832,000 units. It was<br />

again the year’s best-selling car in Western<br />

Europe, and more than three million units<br />

have been produced since its rollout in<br />

<strong>PSA</strong> <strong>PEUGEOT</strong> CITROËN - MANAGING BOARD REPORT 37

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