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HOMERE HELPS THE VISUALLY IMPAIRED
Homère is a prototype service to help blind and partially-sighted people identify routes. It was
presented by the IVM at the Cité des Sciences et de l’Industrie in Paris in May 2002. Developed with
the aid of visually-impaired ergonomics experts, it allows users to find their way around a place by
exploring a computer-modeled virtual environment beforehand using multi-sensory perceptions.
communities. In 2002, a cooperation
agreement was signed with national utility
Electricité de France (EDF) to work jointly
on the development of electric and hybrid
vehicles and to expand research in related
technologies. The Group also donated
electric vehicles to the Chinese Ministry of
Science and Technology for a trial program
in southern China.
The Liselec self-service EV initiative
Deployed by PSA Peugeot Citroën and a
number of partners in La Rochelle, France,
Liselec is a successful illustration of new
ways of using automobiles. Fifty electric
Peugeot 106s and Citroën Saxos are
available 24/24 at seven recharging stations
located near high-use locations. Subscribers
use a smart card and a PIN to activate the
cars, which for a small extra fee can be
dropped off anywhere in the city. Liselec
has been used for 78,000 trips over the
past four years and welcomed its 500th
subscriber at end-2002.
Promoting car-pooling at Group plants
PSA Peugeot Citroën is particularly
committed to car-pooling. Nearly 10% of
the 4,000 employees at the Vélizy technical
center use the car-pooling system introduced
via the plant intranet, which has improved
local traffic conditions. Other Group
facilities, including the new office complex
in Poissy, are planning to introduce or
increase the use of employee car-pooling.
• Encouraging innovative actions
The Institut pour la Ville en Mouvement
Created in June 2000, PSA Peugeot
Citroën’s Institut pour la Ville en
Mouvement (IVM) is a non-profit
association with a multi-disciplinary
scientific council that develops innovative
social, organizational and technical
programs to improve urban mobility. It
serves as a forum where stakeholders in
urban mobility, such as researchers,
urban planners, jobs associations,
government agencies and companies,
can interact and work in partnership on
practical initiatives.
The IVM is implementing ten projects
focused on three main issues: improving
mobility for people with special needs,
increasing the efficiency and quality of city
travel, and developing an urban mobility
culture and knowledge base.
PROMOTING SOCIAL INTEGRATION
THROUGH MOBILITY
For PSA Peugeot Citroën, meeting new
mobility challenges also means helping as
many as people as possible gain access to
mobility to support social integration of
the disadvantaged and a better quality of
life for the disabled. That’s why in France
and abroad, the Group is working with a
number of organizations and associations
dedicated to achieving these two goals.
In 2002, the Group provided mobility
resources to a number of organizations
active in a variety of fields, such as
reintegration programs involving jobs and
driving lessons, social inclusion of street
children and the prevention of juvenile
delinquency, programs to improve the
quality of life of disabled children, and
services for the disabled, elderly and injured.
SUPPORTING PARIS’
EMERGENCY SOCIAL
SERVICES THROUGH
MOBILITY
In 2002, an agreement was signed
with the Paris emergency social
services agency, whereby
PSA Peugeot Citroën will gradually
replace the organization’s vehicle
fleet. Medical and social assistance
teams patrol the streets of Paris
every night to bring socially
excluded people to shelter or care.
The Group is a signatory of the
organization’s Patronage Charter
and also sits on its Board of
Directors.
PSA PEUGEOT CITROËN - MANAGING BOARD REPORT 87