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PSA COUV page . page RA GB - PEUGEOT Presse

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Corporate Citizenship<br />

REDUCING URBAN T<strong>RA</strong>FFIC<br />

WITH ELCIDIS<br />

The Group is also helping to ease<br />

urban traffic. In addition to<br />

developing onboard guidance<br />

systems, it participated with other<br />

carmakers in the European Union’s<br />

ELCIDIS (Electric Vehicle City<br />

Distribution System) project,<br />

supplying electric light commercial<br />

vehicles such as the Peugeot<br />

Partner and Citroën Berlingo.<br />

Implemented in seven European<br />

cities and completed in November<br />

2002, ELCIDIS enabled the testing,<br />

over a significant period of time,<br />

of a new system for collecting<br />

goods in the suburbs and delivering<br />

them downtown in electric vehicles.<br />

• Enhancing employee awareness of road<br />

safety<br />

In 2002, the Group’s largest plants also<br />

organized road safety awareness seminars.<br />

Designed in close cooperation with local<br />

road safety experts, the seminars enabled<br />

Group employees to test their driving skills<br />

with professionals, practice emergency<br />

braking and first aid, and discuss issues with<br />

road safety representatives. Similar programs<br />

were conducted at other plants and<br />

subsidiaries. Examples include Gefco, which<br />

extended its “Good Driver Competition”<br />

to all its drivers, rewarding the best<br />

performance in obeying road regulations and<br />

preventing accidents, and the Vélizy plant,<br />

which offered employees comprehensive<br />

courses on managing motorcycle risks.<br />

PROMOTING MOBILITY TO SUPPORT<br />

DEVELOPMENT<br />

The mobility of goods and people is a key<br />

driver of economic and social development,<br />

offering access to work, healthcare,<br />

employment and culture. Today, mobility is<br />

perceived as an inalienable right, whose<br />

accessibility and quality must be continuously<br />

improved. This is particularly true in cities,<br />

currently home to 80% of Europeans and,<br />

in the future, to a majority of the world’s<br />

population. <strong>PSA</strong> Peugeot Citroën contributes<br />

to the kind of mobility that is both sustainable<br />

and a source of progress by:<br />

- Designing safe, environmentally-friendly<br />

vehicles.<br />

- Promoting a balance among transportation<br />

modes and supporting urban mobility<br />

innovations.<br />

- Supporting initiatives facilitating access for<br />

the mobility-impaired.<br />

ENCOU<strong>RA</strong>GING DISCUSSIONS<br />

AND EXPERIMENTS IN THE AREA<br />

OF URBAN MOBILITY<br />

As demand diversifies and becomes more<br />

individual, cities have to offer a greater<br />

variety of mobility resources. Most experts<br />

agree that this requires a closer fit and<br />

coordination between transportation<br />

modes, supported by research into a wide<br />

range of innovative solutions. This is why<br />

<strong>PSA</strong> Peugeot Citroën is developing new<br />

ways to use automobiles that improve<br />

traffic flow while protecting the environment.<br />

• More seamless transportation modes<br />

Electric cars are particularly well suited to<br />

urban environments<br />

With more than 8,000 units sold to date,<br />

<strong>PSA</strong> Peugeot Citroën is the world’s leading<br />

manufacturer of electric vehicles, the only<br />

cars that are quiet and emission-free. EVs<br />

are the ideal response for carrying people<br />

and delivering goods in city centers. They<br />

are particularly well suited to fleets run by<br />

government agencies, cities and urban<br />

86<br />

<strong>PSA</strong> <strong>PEUGEOT</strong> CITROËN - MANAGING BOARD REPORT

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