PSA COUV page . page RA GB - PEUGEOT Presse
PSA COUV page . page RA GB - PEUGEOT Presse
PSA COUV page . page RA GB - PEUGEOT Presse
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Corporate Citizenship<br />
REDUCING URBAN T<strong>RA</strong>FFIC<br />
WITH ELCIDIS<br />
The Group is also helping to ease<br />
urban traffic. In addition to<br />
developing onboard guidance<br />
systems, it participated with other<br />
carmakers in the European Union’s<br />
ELCIDIS (Electric Vehicle City<br />
Distribution System) project,<br />
supplying electric light commercial<br />
vehicles such as the Peugeot<br />
Partner and Citroën Berlingo.<br />
Implemented in seven European<br />
cities and completed in November<br />
2002, ELCIDIS enabled the testing,<br />
over a significant period of time,<br />
of a new system for collecting<br />
goods in the suburbs and delivering<br />
them downtown in electric vehicles.<br />
• Enhancing employee awareness of road<br />
safety<br />
In 2002, the Group’s largest plants also<br />
organized road safety awareness seminars.<br />
Designed in close cooperation with local<br />
road safety experts, the seminars enabled<br />
Group employees to test their driving skills<br />
with professionals, practice emergency<br />
braking and first aid, and discuss issues with<br />
road safety representatives. Similar programs<br />
were conducted at other plants and<br />
subsidiaries. Examples include Gefco, which<br />
extended its “Good Driver Competition”<br />
to all its drivers, rewarding the best<br />
performance in obeying road regulations and<br />
preventing accidents, and the Vélizy plant,<br />
which offered employees comprehensive<br />
courses on managing motorcycle risks.<br />
PROMOTING MOBILITY TO SUPPORT<br />
DEVELOPMENT<br />
The mobility of goods and people is a key<br />
driver of economic and social development,<br />
offering access to work, healthcare,<br />
employment and culture. Today, mobility is<br />
perceived as an inalienable right, whose<br />
accessibility and quality must be continuously<br />
improved. This is particularly true in cities,<br />
currently home to 80% of Europeans and,<br />
in the future, to a majority of the world’s<br />
population. <strong>PSA</strong> Peugeot Citroën contributes<br />
to the kind of mobility that is both sustainable<br />
and a source of progress by:<br />
- Designing safe, environmentally-friendly<br />
vehicles.<br />
- Promoting a balance among transportation<br />
modes and supporting urban mobility<br />
innovations.<br />
- Supporting initiatives facilitating access for<br />
the mobility-impaired.<br />
ENCOU<strong>RA</strong>GING DISCUSSIONS<br />
AND EXPERIMENTS IN THE AREA<br />
OF URBAN MOBILITY<br />
As demand diversifies and becomes more<br />
individual, cities have to offer a greater<br />
variety of mobility resources. Most experts<br />
agree that this requires a closer fit and<br />
coordination between transportation<br />
modes, supported by research into a wide<br />
range of innovative solutions. This is why<br />
<strong>PSA</strong> Peugeot Citroën is developing new<br />
ways to use automobiles that improve<br />
traffic flow while protecting the environment.<br />
• More seamless transportation modes<br />
Electric cars are particularly well suited to<br />
urban environments<br />
With more than 8,000 units sold to date,<br />
<strong>PSA</strong> Peugeot Citroën is the world’s leading<br />
manufacturer of electric vehicles, the only<br />
cars that are quiet and emission-free. EVs<br />
are the ideal response for carrying people<br />
and delivering goods in city centers. They<br />
are particularly well suited to fleets run by<br />
government agencies, cities and urban<br />
86<br />
<strong>PSA</strong> <strong>PEUGEOT</strong> CITROËN - MANAGING BOARD REPORT