Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
MARCH 4, 1950<br />
^TM<br />
Vol. XVII No. 3<br />
o n t n t<br />
Design for Defeating Drafts F. Honerkamp 8<br />
Diffuser Designs for Every Duty David A. Uiley 10<br />
The Latest Display in Comfort Conditioning 12<br />
Controlling Comfort at Little Cost Henry J. Wingate 14<br />
Don't Be a Halfway Host W. W. Brooks 16<br />
Brandt Opens Miami Beach Showhouse 19<br />
Reconciling the Pharaohs to '50 20<br />
A Ten-Strike in Conversion Hanns R. Teicbcrt 24<br />
Putting the Parsley on Screen Presentation Groy Barker 32<br />
A Promotional Program Pointed at Profits 39<br />
A Courteous Staff Is the Best Public Relations<br />
Agency Hugh J. Campbell 43<br />
Promoting Profits with Playgrounds H. F. Reves 54<br />
A Children's Fairyland Come True 59<br />
DEPARTMENTS<br />
Refreshment Service 39 New Equipment and<br />
Developments 66<br />
Reader's Bureau 51<br />
^_;^^^^^^^^ 73<br />
Drive-Ins 54 About People and Product 75<br />
Advertising Index 52<br />
ON THE COVER<br />
Once in a great while a theatre will be built which embodies<br />
the finest in technical and mechanical design plus the charm<br />
of architectural beauty and the tasteful decoration of gracious<br />
hospitality. The theatre whose auditorium is illustrated on<br />
the cover of this month's issue is such a project. Shea's Theatre<br />
in Ashtabula, Ohio, is shown here for the mechanical excellence<br />
of its air circulation system. Air diffusers in the ceiling<br />
provide patrons with draftless comfort, while the sweeping<br />
lines of its interior design evoke esthetic appreciation.<br />
KENNETH HUDNALL. Managing Editor HERBERT ROUSH. Sales Manager<br />
Published the iirsl Saturday of each month by Associated Pubhcations and included as a<br />
all section in editions of BOXOFFICE Editorial or general business correspondence relating<br />
to The MODEHN THEATRE section should be addressed to the Pubhsher. 825 Van<br />
Brunt Blvd., Kansas City 1, Mo. Eastern Representatives: A. J. Stocker and Ralph F.<br />
Scholbe 9 Rockefeller Plaza, New York 20, N, Y. Central Representatives: Ewing Hutchison<br />
and E E. Yeck, Room 1478 Pure Oil BIdg , 35 E. Wacker Dr., Chicago, 111. Western<br />
Representative: Bob Wettstein, 672 So Lafayette Park Place, Los Angeles. Calil.<br />
A
Change language