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Putting the Parsley on<br />
Screen<br />
Presentation<br />
One Minute<br />
PLEASE<br />
ACBusr<br />
.by GRAY BARKER.<br />
X HE OLD STEREOPTICON, USed SlllCe<br />
the birth of the movies to remind the ladies<br />
to remove their mountainous mOlinery, can<br />
still be used today in several ways to help<br />
dress up your screen presentation.<br />
Of course, there are many houses where<br />
it is still used to present coming attractions,<br />
but the use to which an enterprising projectionist<br />
can put one of the 3'/4x4-inch<br />
slide sizes can add life and sparkle to many<br />
screen features which have become commonplace<br />
and dull.<br />
Like the parsley on the prime rib of beef,<br />
carefully planned extra touches of color<br />
here and there convey to the patron a definite<br />
idea that the magnificent spectacle<br />
they're about to see is really a Super Colossal<br />
Extravaganza, which anyone knows is<br />
more impressive.<br />
Most feature credit lists are pleasing to<br />
the eye without special effects, but if some<br />
ceremony is made in conjunction with Fox's<br />
flashing searchlights or Metro's garrulous<br />
Leo, the fans downstairs may get the idea<br />
that the two million bucks worth of film<br />
coming up is worth a bit more concentrated<br />
looking than the newsreel and the talking<br />
animals they have just witnessed.<br />
A plain colored slide, thrown over the<br />
credits list at this time, affords the psychological<br />
advantage of color. By this method<br />
the shadows in the picture are tinted while<br />
the highlights remain relatively undisturbed.<br />
The slide image should be slightly<br />
out of focus, so that no texture of the<br />
color medium, dirt particles on the glass,<br />
or sharp border outlines are visible. Borders<br />
of the slide image should end somewhere<br />
on the screen masking, or in the<br />
draperies, if the image is not too brilliant.<br />
Better still, a slide with two colors, the<br />
dividing line slightly off center toward the<br />
top, works in fine with feature titles containing<br />
scenic backgrounds with earth and<br />
sky shown in their proper color.<br />
You can use gelatin as a coloring agent,<br />
or paint plain glass with whatever coloring<br />
you have on hand to obtain a satisfactory<br />
effect. It calls for some experimenting that<br />
should appeal to the "Rube Goldberg" impulse<br />
in most projectionists.<br />
If you have a fluff and your coloring<br />
medium dries unevenly, the odd texture<br />
thus obtained may create an interesting<br />
screen effect when focused sharply.<br />
If you have a more powerful light source<br />
behind your slide, a colorful border around<br />
the entire screen, projected on the drapes,<br />
/^^^^^ Super Cinephor Lens<br />
Series<br />
"""^Bi<br />
Gives You New Profit from:<br />
• LARGER AUDIENCES (particularly in drive-ins)— made<br />
possible by brilliant, improved illumination.<br />
• BETTER ALL-AROUND VISION-"edge-to-edge' contrast<br />
and sharpness . . . better vision at all ranges, all angles.<br />
as it<br />
• GREATER AUDIENCE SATISFACTION . . . they'll appreciate<br />
seeing pictures that bring them closer to the actual living scene<br />
was filmed by the studio.<br />
WRITE for complete information to Bausch & Lomb Optical Co., 720-0 St. Paul St., Rochester 2, N. Y.<br />
FOR TOP IMAGE QUALITY ON YOUR SCREEN ... THE W TRADEMARK ON YOUR LENS<br />
BAUSCH & LOMB<br />
PROJECTION LENSES<br />
32 The MODERN THEATRE SECTION
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