Boxoffice-March.04.1950

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: How a Little Fellow Did "For persons of average means the movies are a necessity ing and not network a luxury. Durmg the past 50 years the motion picture has contributed more cable programs by means of a coaxial to broadening running south the mind from New York via and vision of hundreds of millions of people than all the Philadelphia. histories and Washington phUosophies and Richmond, according or past ages, particularly to those overwhelming numbers of to people whose current plans. circumstances bar them from the treasures of literature or the opportunities of travel " Phonevision Seeking Pictures From Rank NEW YORK—The search of Eugene F. McDonald His Share in Tax Drive jr., president of Zenith Corp., for films for his Phonevision experiment has crossed the Atlantic. Having failed to date Editorially last week. <strong>Boxoffice</strong> made the point that to obtain them from the "little fellows" he has written London in J. leading Arthur U.S. companies, Rank in exhibition can carry great weight in the fight to repeal the amusement tax. that he is interested in renting Here is an interesting letter from one small town theatre owner telling of his British product. high class March 20 on the Queen To BOXOFFICE: gressman and senators, requesting the Mary repeal of the admissions effort and McDonald will probably make an We have gone all out for tax repeal tax. Each to pupil see him personally then. The belief here in Winlock, Wash. Winlock is a town wrote three in letters, all alike; these are the trade is that, while Rank is interested role in the battle: Rank is due here of 860 people having a 340-seat theatre. being judged and the prizes will be awarded. in television income, he will check with I tell you this because some people think I will then place each letter in a Universal-International and Eagle Lion, his a small town is too small to bring any separate envelope and mail them to our distributors here, before committing himself, pressure to bear on our lawmakers. congressman and senators. The and will prizes are: then reject McDonald's request. Exhibitors, F^rst. we got our trailer and 2,000 petitions first prizes, a month's pass to the thevision. particularly, are wary of Phone- from National Screen and startatre, and second prizes, a two-week pass. They see it as real competition since ed working them both. I then immediately contacted our newspaper and got ate because it gives the student good Rank is not likely to risk a loss of theatre it The school was tickled pink to cooper- would keep people in their homes. It is felt an immediate response in the form of an training and helps a cause that the revenue by aiding Phonevision. editorial, also a letter to each congressman and senator from the newspaper. I 200 letters for each congressman and loan of films for his 90-day test, but that school is in sympathy with. We have over McDonald insists he is not asking for any then went to the school and got the senator. he would rent them on the same basis as superintendent and coach to writing letters and sending wires. Then I got the ed in your pages, I hope it will stir some a percentage arrangement, with the distribu- If the contents of this letter are print- they are rented by theatres. That could mean English teachers in the high school together and offered a first and second K. A. SPEARS charged set ov^ners per picture. The charge brother exhibitor to work harder. tor collecting a part of the dollar to be prize to each grade (there are four Roxy Theatre, goes on the telephone bill each month. Mcgrades) for the best letters to our con- Winlock, Wash. Donald's difficulty is that in order to justify a $1 charge, he must show really good films or the experiment will flop. No Time fo Relax in Tax Fight, Network TV by Cable Gael Sullivan Warns Industry NEW YORK—Gael Sullivan, TOA executive director, has issued a special appeal Reaches Memphis to members to continue to press for the repeal of the federal admissions tax. He said NEW YORK—Television the campaign had became available reached the half-way mark, that it is for outright repeal and not to Memphis by coaxial cable merely Wednesday (1>. for a reduction, that the House ways and means committee warmly received making the city the COMPO southernmost point testimony but that the repeal bill is still to be written. reached by network television at the present Sullivan warned: "This is no time to relax. We must stay on the job and keep time. The caWe was a joint undertaking in of close contact with our congressmen until the bill is passed. Every exhibitor who the Southwestern Bell Telephone Co.. has Southern Bell Telephone Co. and the American not received a definite commitment from his congressman to vote for repeal of federal admission taxes should contact him at once and make certain of his position. Telephone Our & Telegraph long lines department. prospects are bright but we need your continued support. Keep plugging and call on us if you think we can be helpful." A summary The new link of the was made possible highlights of TOA's by argument adding before the House committee special followed equipment to an existing section of "The cable which 20 per runs cent south excise tax on from St. Louis. motion Programs from picture admis.sions was a wartime measure imposed when employment New was York reach St. Louis via at an alltime high level. That the tax has become burdensome Chicago. and En route to dangerous to the sound Memphis the cable economic health of the motion picture industry crosses the is apparent Mississippi to those from east to west of at us in close touch with the theatre owners all over the St. country. Louis Continuance and again, this time from of west this to tax will snuff out hundreds of these little theatres. east, Only at outright Memphis. It repeal has been of this abnormal handling tax can heavy save them and the jobs they represent. "Of telephone traffic. the 18,000 movie houses in continental U.S., at least 8,000 are marginal, a fancy way of saying they are in the red. They The addition, need the first in relief from 1950, this heavy brings to tax and 26 they need it quickly. To put the it more number graphically, of cities every receiving fifth seat in a movie network telecasts theatre is occupied by the tax collector. through Bell System facilities, which "Fifteen thousand of the approximate now extend 18,000 motion about 9,000 picture houses channel miles in are in small rural or suburban areas with length. admission charges of from By the end of the year, it is 25 cents to planned 40 cents. Certainly this does not indicate any to swollen wealth. The have network service tax available reduction in we at least are asking for and the resultant saving to the families 40 in cities—as far these north sections as is vastly Minneapolis, important as to their modest budget. far south as Jacksonville and as far west as "The small theatre operator is not Omaha. in the same The network will class with then the shoe comprise store, the dress shop or the milliner. Their about stocks 15,000 and channel miles. goods are a visible, tangible thing not subject to temperament, whim, prejudice or caprice. Showing movies Norfolk will isn't like buying be linked 100 by a radio relay compacts or 100 watches. A picture must be shown quickly and hookup its value with except Richmond in a next month. In September, secondary way ceases. It isn't something you can keep on the shelf and wait Greensboro. for a Charlotte. Atlanta. Birmingham and Jacksonville will begin better time or a better day. receiv- Order your taxation trailers today! 16 BOXOFFICE :: March 4. 1950
ANOTHER HIGH HONOR FOR -G- I FOLLOWING directly after its winning * FIRST place in Photoplay Magazine Awards, M-G-M now acknowledges with pride LOOK Magazine Medals for TOP producer of the year, Dore Schary, and TOP director of the year, William Wellman, IT is fitting that while their production of M-G-M's "BATTLEGROUND" is thus again HONORED by the press, the public has made it M-G-M's Biggest grosser in seven years! "BATTLEGROUND" has that extra virtue of HUMOR and lusty fellowship that SETS it apart from all so-called war pictures. THE warmth and laughter of packed theatres IS the signal to those who have it booked TO hold extra time for all to see it. *Jn Photoplay Magazine's Popularity Poll M'G-M won 2 out of 3 Top Awards!
Page 1 and 2: 1 of the "^Jj, ^Jto run 1 aKord ! ,
Page 3 and 4: MORE LOVE rr LEHERS! Cv top^ ^"tts
Page 5 and 6: BEST HITCHCOCK MANNER
Page 7 and 8: i s i i:\TliE: , SE -i^ i Herbert,
Page 9 and 10: Western United DuMont General QUEST
Page 11 and 12: lis iime fo puf that 'A ^p \[^WOUf^
Page 13 and 14: ffhat ALAN LADD WANDA HENDRIX with
Page 15: See Record Turnout At Variety Concl
Page 19 and 20: In more than pj comparable engageme
Page 21 and 22: United Artists Closes Hollywood Off
Page 23 and 24: OAlLÂ'i^ I nflA j^' uuuAR M^1« RE
Page 25 and 26: presents THE COMEDY O YEAR MIllAND-
Page 27 and 28: DOROTHY MALONE FORREST TUCKER FRANK
Page 29 and 30: CHESTER FRIEDMAN EDITOR HUGH E. FRA
Page 31 and 32: 20th IS FAIREST! Allied Theatres of
Page 33 and 34: :( Here is acclaim with one Meaning
Page 36 and 37: Press breaks down » but $2.88 keep
Page 38 and 39: BOXOFFICE NUGGETS Phil Masters, man
Page 40 and 41: Midwestern and Southwestern DRIVE-I
Page 42 and 43: . . . Carl . . Mrs. . . . Jack BROA
Page 44 and 45: . . Dorothy . . Booker's . . Manage
Page 46 and 47: . . . Wilham . . Helen . . Benton's
Page 48 and 49: \ About $35.00 worth of popped corn
Page 50 and 51: STUDIO PERSONNEUTIES Barnstonners M
Page 52 and 53: ^(McCcM ^cfront pOR THE FIRST TIME
Page 54 and 55: . . Lew . . . Barney . . Tim . . Wo
Page 56 and 57: . . . Beverly . . Roy LOS ANGELES l
Page 58 and 59: . . Kenneth . . Logansport, . . Mrs
Page 60 and 61: ^H^^^l
Page 62 and 63: . . The ST. LOUIS John Rees, owner
Page 64 and 65: RESEARCH BUREAU for MODERN THEATRE'
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. . Marguerite . . Missouri . . KAN
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. . Sidney . . . . Minnesota . . Af
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OMAHA T^rs. Jerry Drennan of the Pi
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. . R. RESEARCH BUREAU for MODERN T
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. . . LaVerne j' CINCINNATI Q,eorge
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. . . Earl . . . Bradley . . . Harr
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: Heywood Memo TO: Smart Buyers THE
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• . . Sun . . . . Andy . . The PI
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. . . Nick . . Lloyd . . . Figures
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. . . Sam . . . Ray . . The . . . J
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. . Harold . . TOO OKLAHOMA CITY TU
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. . . Edward . . Red . . Mrs. . . M
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Two Actors Offer Help To Senate Can
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Tell . . and Sell Scores of busy li
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manager in YOU DONT KNOW WHAT YOU'R
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. . MEMPHIS TJfrs. \V. F. Ruffin sr
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. . Florence TARZAN AT ATLANTA—Se
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. . Paramount's . . Nate . . Mrs. C
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. . Some ST. JOHN lyjotiun picture
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. , The . . Congratulations . . Mr.
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ôsi '-»®**^.'„oae ^'>"*" iecô
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Mii nI i R.K.O. Missouri Theatre, K
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USE COUPON NOW! ^THE STRONG ELECTRI
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, Figure Your Own DESIGN FOR DEFEAT
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as Increased Efficiency With Added
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The Latest Display in Comfort Condi
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Proper Insulation Is the Basis of C
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DON'T BE A HALFWAY HOST Attention t
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My Best Supporting Feature is CHRYS
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Few Touches Necessary In Brightenin
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THERE IS MO SUBSTITUTE FOR.- DRAFTL
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A TEN-STRIKE IN CONVERSION Soufh-Si
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New Equipment, New Appearance For M
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increasem Boxoffice Receipts^ WITH
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CIVIC ACTIVITY THE BASIS FOR GOOD T
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Putting the Parsley on Screen Prese
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! RECTIFIERS Fnr EvTT Siz9 Thcatrm
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NEW APPROACHES IN SALT LAKE CITY TH
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ONLY Mmh^ BUILDS THE ARISTOCRAT OF
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i I PHONE SOUNDPROOF POPCORN BAG SI
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WHAT MAKES NAMA Makes Awards And Ap
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National Theatres ''Munchindisers"
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RCA Dealers to Market Typhoon Air C
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DO BUSINESS ALL SUMMER! New Detroit
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Iklmrncatii Girpiti lial OJi-!IMlEI
Page 156:
Promoting Profits With Playgrounds
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V I item has been adequately tested
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A CHILDREN'S FAIRYLAND COME TRUE Th
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For MORE INFORMATION on any Product
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— . . skilled Hands That Work in
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DRIVE-IN PREFAB OWNER MAY NOW BUY M
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— Cleaners Who Work 'for Peanuts'
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High-Speed 16mm Lens P-381 In Produ
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— Adjustable Post Lights P-387 Fo
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Improved Features on P-392 Majestic
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— — — Ttie following concerns
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about PEOPLE / A NEW PATENTED POPCO
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fXOFFICE BAROMETER • EXHIBITOR HA
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Weather: Okay.—D. w. Trisko, Rltz
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Alphabetieal Picture Guids ladex aa
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: 1084 1009 1073 f tt Very Good; +
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' WARNER i RKO RADIO ai (91) Com-dr
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I Arthur UNIV.-INT'L WARNER RKO RAD
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20th Century-Fox PfOif. No^ Title R
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I Opinions on Current Productions;
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— Fine — ATES: 10c per worcL mi
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Boxoffice-March.04.1950

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