Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Last-Minute Booking<br />
Of Iwo Jima' Is Given<br />
Smart Campaign<br />
A last-minute booking of "Sands of Iwo<br />
Jima" gave Doug Smith, manager of the Casino<br />
Theatre. Halifax. N. S.. only two days<br />
to get his campaign into action. He nevertheless<br />
accomplished a lot in that short time.<br />
Spots were put on the air immediately. Envelopes<br />
were ordered imprinted with copy.<br />
"This is sand from Iwo Jima, etc." As these<br />
came off the press, sand was inserted in each<br />
one and they were distributed by theatre employes.<br />
Lobby signs and displays were placed outside<br />
the theatre, and a 15-foot banner was<br />
placed next to a six-sheet in a prominent<br />
window on one of the town's busiest streets.<br />
On the first two days of the run, martial<br />
music was piped through a speaker placed<br />
on the theatre marquee. The second day of<br />
the run, a parade of army cadets marched<br />
to the theatre where they put on a demonstration<br />
of military precision exercises.<br />
Gets 'Lover Co-Op<br />
William Harwell, manager of the Palace,<br />
Lorain, Ohio, promoted a full-page newspaper<br />
cooperative ad on "The Great Lover." Advertisers<br />
on the page keyed their copy to<br />
"Special Sales for 'The Great Lover' of Bargains."<br />
Each ad included a reverse block with<br />
the title of the picture, and Harwell used a<br />
four-column display ad at the top of the page.<br />
Brotherhood Bonus<br />
Deadhne Extended<br />
Announcement of the winner of<br />
the special BOXOFFICE Bonus for<br />
Brotherhood w^eek will be made<br />
next month. Originally scheduled<br />
for the March 11 issue of BOX-<br />
OFFICE, an early press date for the<br />
Showmandiser section and delay<br />
in movement of mail caused by inclement<br />
weather in some sections<br />
of the country prompted this decision.<br />
By postponing the announcement<br />
until April, every exhibitor<br />
will be afforded an opportunity<br />
to submit his entry for the<br />
Brotherhood Bonus.<br />
Campaigns and a copy of the enrollment<br />
form mailed to the regional<br />
Brotherhood chairman should be<br />
forwarded to the Showmandiser<br />
section, BOXOFFICE, 9 Rockefeller<br />
Plaza, New York 20, N. Y.<br />
Aids Scout Week<br />
Julius Lamm, manager of the Uptown in<br />
Cleveland, tied up with Boy Scout week in<br />
behalf of "The Great Lover." Sixty-five Boy<br />
Scouts paraded to the theatre on opening<br />
day, with a banner reading, "We're on our<br />
way to see Cleveland's own Bob Hope in 'The<br />
Great Lover.' " etc.<br />
'Sundowners' Stars<br />
On Brief Stop Net<br />
Publicity Splurge<br />
By his alert showmanship, Don Klock, publicity<br />
manager for the State, Lyceum and<br />
Mesa theatres in Clovis, N. M., promoted an<br />
unscheduled event and a generous quantity<br />
of newspaper publicity in behalf of the regional<br />
premiere of "The Sundowners" a.\, the<br />
local State Theatre.<br />
Although the picture was scheduled to open<br />
with other theatres in Texas, New Mexico<br />
and Oklahoma, special activities centering<br />
around Hollywood star appearances were<br />
slated for Amarillo, Tex. Learning that the<br />
stars would be passing through Clovis, hub<br />
of the Santa Fe lines, en route to Amarillo,<br />
Klock wired Leon Brandt, Eagle Lion<br />
publicity director who was on the train, asking<br />
if there would be a short stopover in<br />
Clovis and requesting permission to stage an<br />
impromptu welcome for the visitors.<br />
Brandt okayed the stunt and Klock moved<br />
into action, contacting the newspapers and<br />
radio station. Broadcasters immediately began<br />
bombarding the air-waves with spot announcements<br />
informing the citizens of Clovis<br />
that the stars would be in town and urging<br />
them to be at the depot. But Clovis newspapers<br />
had photographers and reporters on<br />
hand, and when the stars stepped from the<br />
train they were presented promoted bouquets<br />
of flowers by a group of more than<br />
250 people who had gathered.<br />
COLUMBIA PICTURES<br />
ANNOUNCES THAT PRINTS OF THE FOLLOWING PICTURES<br />
ARE NOW AVAILABLE IN OUR EXCHANGES FOR SCREENING<br />
BLONDIE'S<br />
HERO<br />
Based upon the comic strip<br />
"Blondie" created by CHIC YOUNG<br />
Penny SINGLETON<br />
Arthur LAKE<br />
Larry SIMMS<br />
Marjorie Kent •William Frawley<br />
and Daisy<br />
Story and Screen Play by Jock Henley<br />
Directed by EDWARD BERNDS<br />
Produced by TED RICHMOND<br />
THE PALOMINO<br />
c6t6^^CHNIC0L0ll<br />
with<br />
Jerome COURTLAND<br />
Beverly TYLER<br />
Joseph CALLEIA<br />
Roy ROBERTS<br />
Written by Tom Kilpatrick<br />
Directed by RAY NAZARRO<br />
Produced by ROBERT COHN<br />
BODYHOLD<br />
with<br />
Willard PARKER<br />
Lola ALBRIGHT<br />
Hillary BROOKE<br />
Allen JENKINS<br />
Written by George Bricker<br />
Directed by<br />
SEYMOUR FRIEDMAN<br />
Produced by<br />
RUDOLPH C FLOTHOW<br />
BOXOFFICE Shovtrmandiser :: March 4. 1950 — 89 37
Change language