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. . . Ben<br />
. . The<br />
. . "The<br />
. .<br />
MILWAUKEE<br />
•penny Benjamin, Screen Guild manager for<br />
Wisconsin and Upper Michigan, went to<br />
Chicago for the screening of "The Baron of<br />
Arizona," then returned here and arranged<br />
for a special showing of the film at the Palace<br />
. . . Jerry Weiss, former RKO booker<br />
here and more recently with Eagle Lion in<br />
Chicago, has been named office manager for<br />
United Artists here, according to Manager<br />
Casper Chouinard.<br />
The Harry Olshans celebrated their 31st<br />
wedding anniversary . . . Neil Duffy, operator<br />
of the Elite at Appleton, died at the age of<br />
75. The Elite was closed recently . . . Roy J.<br />
Bernier, former projectionist at Warners<br />
screening room and now ad and public relations<br />
man for Miller Brewing Co., is at Columbia<br />
hospital here. He suffered a heart<br />
attack while in Chicago on his way home<br />
from Miami.<br />
Johnny Mednikow, National Screen manager<br />
for Wisconsin and Upper Michigan, was<br />
King for a Day at a Variety Club luncheon.<br />
Guests of honor included I^ew Parker of the<br />
"Inside U.S.A." cast, now at the Davidson<br />
Theatre; Willie Shore, comedian at the Tic<br />
Toe cafe, and Jerry Wayner, operator of the<br />
Riverside Theatre, a Standard Theatres<br />
house.<br />
Dewey DeLorenzo of Milwaukee Film Service<br />
is father of a baby boy, his sixth child<br />
Poblocki, head of Ben Poblocki &<br />
Sons, builders of marquees, boxoffices, etc.,<br />
still is at home recuperating. He hopes to be<br />
Two new<br />
back at the office early in April . . .<br />
theatre firms with similar names have be«n<br />
incorporated. Tlie firms are Nuvic Corp. and<br />
Nupera Corp. Capital stock for both is given<br />
as 500 shares common at $50 par. Incorporators<br />
are Stephen Sherba, G. Kuchler<br />
and Catharine Ryan.<br />
Filmrow visitors included Carl Neitzel, Juno,<br />
Juneau, and Chick Baldwin, Gem, Gillett,<br />
who also is mayor of that city. Both stopped<br />
off at the Ray Smith Theatre Supply Co. .<br />
Alpha Richardson, Ray Smith's secretary at<br />
Theatre Supply Co., returned after a twoweek<br />
vacation in Toronto.<br />
Edra Corp. has been formed at Burke to<br />
conduct a theatrical and amusement business.<br />
Capital stock of 100 shares at no par was authorized.<br />
Minimum capital is $500. Incorporators<br />
are Edmond M. Michaelson, William<br />
Stringfeller and Donald Yungsdahl.<br />
The Fox Downer on the upper east side<br />
gave the first local showing of "The Quiet<br />
One," with a return engagement of "Tlie<br />
Beachcomber" . Outlaw" opened at<br />
the Riverside. It was banned here three<br />
years ago . Towne offered "So Proudly<br />
We Hail" and "Wake Island" . . . Held over<br />
for a second week at the Alhambra were the<br />
reissues "Blossoms in the Dust" and "Johnny<br />
Eager."<br />
"Die Heimat," a German film, opened at<br />
the Pabst with admission prices of 75 cents for<br />
adults and 35 cents for children. The following<br />
day, "Hawaii," a color film, was shown<br />
with Thayer Soule as narrator. Admission<br />
for this film was $1.70 down to 80 cents, tax<br />
included.<br />
Ricardo Cortez will play a top supporting<br />
role in RKO's "Bunco Squad."<br />
'Cinderella' Draws<br />
Crowds at Chicago<br />
CHICAGO—A record theatre crowd hailed<br />
Walt Disney's new full-length cartoon feature,<br />
"Cinderella," which opened February 22<br />
at the RKO Palace. Despite the season's<br />
worst snow and ice storm playing havoc with<br />
transportation, hundreds of theatregoers,<br />
mostly teen-agers who were out of school<br />
as a result of Washington's birthday, lined<br />
the icy sidewalks in front of the Palace, .'^l<br />
Winston, manager, said a total of near 20,0C0<br />
persons broke every previous opening day attendance<br />
record at the Palace at 98 cents<br />
adults and 50 for the youngsters, all day and<br />
night prices.<br />
The exploitation included a gala Cinderella<br />
ball the night before opening at the Blackstone<br />
hotel, given for the finalists in the<br />
Henry C. Lytton & Co.'s Quest for Cinderella,<br />
which was attended by all of the 100 finalists.<br />
Joan McLaughlin, 17-year-old Mercy High<br />
school sophomore, was selected Miss Cinderella<br />
and she appeared on the stage of the<br />
Palace with 100 other girls following the first<br />
showing of the picture.<br />
The campaign included displays of Cinderella<br />
jelly glasses, in all National Food<br />
Stores units in the Chicago area, sparked by<br />
full page ads in all newspapers. The Herald-<br />
American and the Henry C. Lytton company<br />
sponsored the Cinderella contest with advance<br />
publicity and pictures the day preceding and<br />
on opening day. All critics who reviewed the<br />
picture gave it plenty of orchids.<br />
Mrs. Marion Young Dies<br />
CAMP POINT, ILL.—Mrs. Marion Young,<br />
former manager of the DeLuxe Theatre here<br />
and daughter of A. T. Blum, owner of the<br />
Kozy Theatre in Kahoka, Mo., died in a hospital<br />
at Quincy recently, following a long illness.<br />
Funeral services and burial took place<br />
in Kahoka. She is survived by three small<br />
boys. The DeLuxe is being operated by Mrs.<br />
Rosemary Phillips under a lease from Blum.<br />
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