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Boxoffice-March.04.1950

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. . . Beverly<br />

. . Roy<br />

LOS ANGELES<br />

l^ue in from New York was George Dembow.<br />

vice-president and sales chief of National<br />

Screen Service. Dembow's hosts during<br />

his stay will be B. R. Wolf, western district<br />

manager. Branch Manager Ben Ashe<br />

and Office Manager Ralph LaDuke . . . Joe<br />

Rosenberg, film salesman formerly associated<br />

with Eagle Lion. Film Classics and Warners,<br />

has joined the Monogram staff in a selling<br />

capacity . Dickson's new secretary at<br />

Cooperative Theatres is Beverly Livingston.<br />

former bookers' secretary at Monogram before<br />

swinging over to Dickson's booking service.<br />

Pinning the rap on poor business. Jack<br />

Mandel has shuttered his Melvan Theatre,<br />

neighborhood house in the Hollywood area,<br />

indefinitely . . After managing them on lease<br />

.<br />

for more than a year. Sid Pink has returned<br />

the Arlington and Maynard. subsequent run<br />

community theatres, to the Harry Vinnicof<br />

chain, which will continue to operate them<br />

... A booking and buying visitor was Wade<br />

Loudermilk. operator of the Buckeye in<br />

Buckeye. Ariz.<br />

Howard Goldenson and Ann Litrov have<br />

set April 20 as their wedding date. The<br />

groom-to-be is a partner of Jules Seder in<br />

the Encino Theatre, which opened recently<br />

out Eiicino way in the San Fernando valley<br />

Parker, wife of Bill Parker, sales<br />

manager at the Film Classics branch, is recuperating<br />

at home after undergoing major<br />

surgery at the Cedars of Lebanon hospital.<br />

A spot of star-gazing was on the itinerary<br />

COSTS less<br />

Tlwt's riKlit ! . . . costs less than .my<br />

comiwraMe e(nii|micnl. Built like a<br />

b.nttlesliip. He.nvy st«l pl.itc Imsc and<br />

wcliled steel Ir.inic Ki\cs iivcr L1HI<br />

puunds of rock-rilthfd riKuiity for j>crfeet<br />

support to jirojcctinn erpiipmcnt.<br />

Available for immediate delivery.<br />

for- Barry Cohen, executive of the Detroit<br />

Theatre Enterprises in the automobile city,<br />

during a vacation here. Accompanied by his<br />

wife, he visited the Paramount studios In<br />

Hollywood for an insight on the production<br />

end of motion pictures . . . Ish White and<br />

Ken Darby have moved their Security Theatre<br />

offices into new quarters. Both men<br />

were booker-salesmen at Paramount before<br />

opening their booking service.<br />

Absent from the Row for several years,<br />

Mr. and Mrs. Vic Walker came in from Huntington<br />

Beach to do some booking for their<br />

newly acquired operation, the Surf Theatre.<br />

The Walkers at one time owned the Walker<br />

and State theatres in Santa Ana, but sold<br />

out to the Southside circuit.<br />

Another booking and buying visitor was<br />

Fred Hershorn. operator of the Garden in<br />

Long Beach. Commenting on the problems<br />

of dwindling business and the discriminatory<br />

amusement tax on tickets, Hershorn admitted<br />

he was "seriously considering" dropping his<br />

ticket price to nine cents for adults and children<br />

alike—at least until the amusement levy<br />

is<br />

lifted.<br />

Newly appointed western zone manager for<br />

Hallmark Productions is Barnes Perdue, who<br />

formerly was connected with Ted Jones'<br />

Western Amusement Co. Huddling here with<br />

Perdue was Hank Adams, Hallmark's national<br />

sales manager, who checked in from Wilmington,<br />

Ohio, for the conference, and Jean Gaston,<br />

saleswoman, who has just returned from<br />

covering her territory in Arizona.<br />

Harry Popkin, United Artists producer and<br />

partner in the Popkin-Ringer circuit here,<br />

returned from a trip to New York with the<br />

disclosure that, while stopping over in Chicago,<br />

he was interviewed on the "20th Century<br />

Limited<br />

"<br />

airshow.<br />

Just prior to his departure for Portland<br />

and Seattle to contact circuit accounts. Harold<br />

Wirthwein, western sales manager for<br />

Monogram-Allied Artists, disclosed the appointment<br />

of Robert C. Ryan as salesman in<br />

the Denver exchange. Last associated with<br />

Warners in that city, Ryan replaces Frank<br />

Childs. who resigned to enter private business.<br />

^0§n<br />

IDEAL<br />

PROJECTION<br />

AND<br />

SOUND<br />

SEATING<br />

SLIDE- BACK<br />

Projection Equipment & Maintenance Co.<br />

1975 South Vermont Avenue, Phone: REpublic 0711<br />

Los Angeles 7, Colifornio<br />

THEATRE /ALE/<br />

.abakelian)^!^^<br />

25 TAYLOK<br />

Projection Equipment &<br />

Maintenance Co.<br />

1975 South Vermont Avenue<br />

I.OS Angeles, Caliiomia<br />

Complete Theatre Equipment & Supplies

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