Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
BOXOFFICE NUGGETS<br />
Phil Masters, manager of the Town Theatre,<br />
Miami, Pla.. dressed his sidewalk doorman<br />
in a costume similar to the one worn<br />
by Tyrone Power in "Prince of Foxes."<br />
Equipped with a sword, the "barker" put on<br />
a fencing demonstration in the downtown<br />
section.<br />
For "Tobacco Road" at the Strand in<br />
Miami, Arthur Price, exploitation manager for<br />
Wometco circuit's neighborhood theatres, promoted<br />
a jalopy giveaway with a used car<br />
dealer. The vehicle was given away by means<br />
of a lucky drawing. In addition to distributing<br />
tickets, the dealer displayed one car on<br />
his lot with a sign announcing the giveaway.<br />
and put a second car in front of the theatre.<br />
Fred Greenway, manager of the Palace,<br />
Hartford, Conn., promoted a contest in the<br />
Hartford Times which helped "Ambush."<br />
Greenway offered passes to readers sending<br />
in the longest list of words composed from<br />
the title.<br />
Extra interest was stimulated for "Stromboli"<br />
by a word-building contest promoted<br />
by William Hastings, manager of the Orpheum<br />
in Denver. The contest was conducted<br />
by a local newspaper. Readers were required<br />
to build words from letters in the<br />
title of the picture.<br />
Breakfasi Matinee<br />
First Day Booster<br />
For 'King's Men'<br />
An early bird breakfast matinee set up by<br />
Louise Cotter, publicist for the RKO Brandels<br />
Theatre, Omaha, intrigued the local<br />
newspaper representatives and attracted extra<br />
business to the first-day showing of "All the<br />
King's Men." Coffee and doughnuts were<br />
served to the early arrivals, with all newspapers<br />
carrying stories in advance and as a<br />
followup.<br />
Five thousand cards with teaser copy and<br />
cuts of the stars of the picture were numbered<br />
in sets of eight. They were distributed<br />
throughout the city and persons collecting<br />
a complete set were given a pass.<br />
Lacking a music angle to tie in for radio<br />
promotion, an ingenious device was introduced<br />
in the campaign through the cooperation<br />
of Decca record dealer and radio station<br />
KOIL. Miss Cotter sold the station on<br />
the idea of a Prize Song contest. "All the<br />
King's Men" and other outstanding literary<br />
works are eligible for Pulitzer prizes. The<br />
radio contest enabled listeners to suggest<br />
songs which were eligible for a comparative<br />
award. Records featured on the program were<br />
supplied by Decca and prizes of albums were<br />
awarded to wiimers of the contest. The picture<br />
and playdates were plugged in all announcements.<br />
KOIL also followed up this tieup with a<br />
Man on the Street broadcast. Window displays<br />
played an important part of the campaign<br />
with department stores, book shops and<br />
magazine dealers cooperating.<br />
A full-page newspaper co-op ad was promoted<br />
with merchants on the Angle, " 'AH<br />
the King's Men' Couldn't Find Better Bargains."<br />
The Brandeis playdates were included<br />
with the usual copy.<br />
Lfiamour<br />
lA/itk a Zrtench ..Accent<br />
What have YOU done today to help secure<br />
repeal of the unfair amusement tax?<br />
Featured in many current Alexander movie-ads is petite Madeleine<br />
Swenson, famous French cover girl. Madeleine, vsrar bride<br />
of an American GI, is now charming movie audiences across the<br />
nation with her captivating personality.<br />
Top professional modeling talent plus the most modern production<br />
techniques are combined in movie-ads by Alexander . . .<br />
displayed in more than half of the nation's theatres.<br />
Arrange now to earn regular added income for your theatre.<br />
Simply reserve a few minutes of screening time daily for Alexander<br />
movie-ads and start the added profits coming your way.<br />
Write today for full information. We'll welcome the opportunity<br />
to tell you more!<br />
DRiuElnTHERTRES<br />
WAHOO, world's mosi thrlHIng screen game, is a<br />
four-star feature that tops everything else ever<br />
known in Its field. Weeic after week, In Drive-in<br />
Theatres all over the country, WAHOO keeps draw-<br />
Ing record crowds. Week after week, without<br />
letting up, WAHOO ranks 1st at the boxofflce.<br />
No wonder then that Drive-in theatre men everywhere<br />
acclaim WAHOO America's ace drawing<br />
card.<br />
Write us today for complete details. Be sure to<br />
give your car capacity.<br />
HOLLYWOOD AMUSEMENT CO.<br />
831 South Wabash Ave. Chicago, lUjnoif<br />
COLORADO SPRINGS, COLORADO<br />
BRANCH OmCES: NEW YORK * • CHICAGO * * DALLAS * * SAN FRANCISCO<br />
38<br />
— 90 —<br />
DRIVE-IN EXHIBITORS with<br />
CENTRAL SOUND or POST SPEAKERS!<br />
CONVERT to IN-CAR SPEAKERS<br />
Now at •conomical prices b*ior« th* seoaonol rtuh.<br />
Order unm«diW«ly to ossur* prompt deliTary.<br />
DRIVE-IN THEATRE MANUFACTURING CO.<br />
72S Ballimor* (Phon* HA. 8007) Kaniai City, Mo.<br />
BOXOFFICE Showmandiser :: March 4, 1950
Change language