You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
increasem<br />
<strong>Boxoffice</strong> Receipts^<br />
WITH BLACK LIGHT<br />
INTERIOR DECORATION<br />
The novel decorating effects<br />
^ obtainable with GLO-CRAFT<br />
Black Light Units and GLO-CRAFT<br />
fluorescent products are endless.<br />
Murals and other types of Black Light<br />
decoration have become recognized<br />
as a potent drawing card in many<br />
theaters throughout the world. Theater<br />
owners have reported intense<br />
interest in the captivating beauty of<br />
GLO-CRAFT Black Light Decorating.<br />
Switzer Brothers have the technical<br />
knowledge to aid you in drawing<br />
more patrons to your theater<br />
through the use of well-planned<br />
GLO-CRAFT Black Light effects.<br />
suiindi Byn[iis.ioc.<br />
4732 St. Clair Ave. Cleveland 3, Ohio<br />
"The First Name in Fluorescence'<br />
Zone Air Conditioning for A Small Theatre<br />
One of the newest theatres completed<br />
in southern Wisconsin is at Lodi<br />
where two separate heating and cooling<br />
systems have been installed. One system<br />
heats the 500-seat auditoriimi whUe the<br />
second one accommodates the foyer, lobby<br />
and theatre office at the front end of the<br />
building. Both systems are oil fired, using<br />
No. 3 fuel oil.<br />
In the auditorium a horizontal heater,<br />
of the return-tube type, possesses a fire<br />
travel four times the length of the heater.<br />
The blower circulates 13,000 cubic feet of<br />
air a minute. Heater surfaces are finned<br />
for maximum efficiency. All air circulated<br />
is drawn from outdoors through air filters,<br />
and cooling coils are provided for summer<br />
conditioning.<br />
The front end of the building is also<br />
warmed by an oil heater. Although, in<br />
the interest of economy, no cooling coUs<br />
were provided for this system, they can<br />
be added in future if desired.<br />
This theatre has a very simple system<br />
of duct work with air supplied to the<br />
auditorium through one large directional<br />
grille located near the ceiling above the<br />
proscenium. This arrangement provides<br />
uniform distribution of both warm and<br />
cool air throughout the auditorium. The<br />
return air is taken through two grilles<br />
in the face of the stage. Two vent ducts<br />
are provided at the rear of the auditorium<br />
with grUles at the floor connected to ventilators<br />
in the roof of the building.<br />
The fresh air intake is of sufficient capacity<br />
to supply the fuU output of the<br />
blower, but the arrangement permits the<br />
use of any percentage of fresh air desired.<br />
The heating ventilating and air conditioning<br />
system at the Lodi was installed<br />
by the American Foundry & Furnace Co.'s<br />
Milwaukee branch. The theatre was designed<br />
by architect Myles Belongia of<br />
Milwaukee.<br />
A Veteran Makes a Sale<br />
In Dallas for the Southwest Aii- Conditioning<br />
Exposition late in January, Edward<br />
Beck, Typhoon Air Conditioning engineer<br />
found four old friends in the form of four<br />
huge Typhoon ventilating fans he had installed<br />
in the former Queen Theatre 40<br />
years ago.<br />
In 1915, when the fans were installed, the<br />
Queen Theatre was brand new and something<br />
of a sensation in that it was built<br />
expressly for showing motion pictures. Its<br />
up-to-the-minute completeness included<br />
what cooling could be afforded by the fans<br />
from Typhoon, then a six-year-old company.<br />
AIR-RITE<br />
INCREASES YOUR<br />
THEATRE TRAFFIC AND PROFITS<br />
Bdward Beck, right, renews acquaintance with<br />
four ventilating fans which he installed for<br />
Typhoon 40 years ago in a Dallas Theatre.<br />
Elton Houck, left, represents the Joy circuit<br />
which now operates the house.<br />
For NEW Construction<br />
and Remodeling .<br />
AIR-RITE is the result of 12 years<br />
of rich experience in manufacturing,<br />
engineering, and the installation of Theatre<br />
Air Conditioning Equipment.<br />
Write today for literature on our Blowers 10,000 to 60,000<br />
CFM., Washers, Hydraulic Variable Speed Drives, Motors,<br />
Double Deflection Grills.<br />
We Furnish FREE Ertg'meer'mg Service. Write for name of nearest dealer.<br />
NATIONAL ENGINEERING & MANUFACTURING COMPANY<br />
523 Wyandotte Kansas City, Mo.<br />
On checking up. Beck located Elton<br />
Houck, local head of the Joy theatre chain<br />
which now operates the former Queen as<br />
the Leo. An invitation to attend the Exposition<br />
brought Houck in touch with the<br />
newest in Typhoon equipment and before<br />
the meeting was over he had asked engineers<br />
to check the circuit's Strand Theatre.<br />
The result was an order for a new 10-<br />
ton Typhoon unit.<br />
Said Houck, "Those fans at the Leo were<br />
in perfect working order and were used up<br />
until two years ago when we air conditioned<br />
the Leo. I'll bet they'd start turning<br />
right now if I threw the switch. That is<br />
certainly a good recommendation for any<br />
product."<br />
28 The MODERN THEATRE SECTION
Change language