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Boxoffice-March.04.1950

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—<br />

Just ask the men who played it 1 I<br />

There has been nothing<br />

like ft in years...<br />

record-breaking openings<br />

...second days beating<br />

top opening days...<br />

weekends that really<br />

turned the boxoffices<br />

on their<br />

ears!<br />

SAN FRANCISCO<br />

12 7o better than "EGG AND I" record-breaking<br />

business at the Orpheum<br />

Theatre! And from all around<br />

San Francisco came comparisons<br />

like: Oakland 144%; Stockton<br />

115%; Sacramento (three theatres)<br />

topped "EGG AND I" in a Saturday<br />

opening; Berkeley, 40% better for<br />

an all-time high.<br />

LOS ANGELES<br />

Playing five theatre combination<br />

(U.A., Rit2, Vogue, Studio and Culver)<br />

outgrossed "EGG AND I" and<br />

"TAP ROOTS" right down the line.<br />

BUFFALO<br />

Crowded "EGG AND I"<br />

business at<br />

the Lafayette Theatre despite paralyzing<br />

ice and sleet storm.<br />

JAMESTOWN, N. Y.<br />

27% better than "EGG AND I" at<br />

the Warner Winter Garden despite<br />

snow storm.<br />

^f<br />

"<br />

DENVER<br />

Playing the Denver, Alladin and<br />

Webber, equalled "EGG AND I"<br />

and beat "TAP ROOTS" by good<br />

margin.<br />

SALT LAKE CITY<br />

Topped "EGG AND I" by 3% at<br />

Publix Utah.<br />

GREAT FALLS, MONTANA<br />

Set new house record at Rainbow<br />

Theatre.<br />

PHILADELPHIA<br />

Paralyzing ice and sleet storm<br />

slowed down afternoon record<br />

breaking business at Boyd Theatre,<br />

but still came in with top house figure<br />

for total day.<br />

NORFOLK, VA.<br />

168% of "EGG AND I" business at<br />

the Newport and Colley in face of<br />

all day hard rain.<br />

OMAHA<br />

At the Orpheum Theatre, Francis dici<br />

better than a good week's business<br />

in its first three days — and in<br />

snowstorm, too!<br />

MIAMI<br />

Playing the Miami, Miracle and<br />

Lincoln, picture is hitting for season<br />

high. It's the talk of the town!<br />

OKLAHOMA CITY<br />

Out-grossing the<br />

previously sensational<br />

grosser, "TAP ROOTS" at the<br />

Midwest.<br />

rhot's the story wherever the picture<br />

is playing. And, meanwhile,<br />

the whole group of some 30 smaller<br />

situations which played day-anddate<br />

with the New Orleans premiere<br />

opening, picture held over in practically<br />

every spot to record business,<br />

many recording a full week normal<br />

run gross on opening day!<br />

^Jh/<br />

0hand<br />

have \jou heard<br />

The Film Daily editorial spotted this<br />

one when it said: "There never has<br />

been a comedy quite like it, and<br />

the chances are there never would<br />

be again."<br />

lY. PARAMOUNT<br />

^<br />

March 15

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