Boxoffice-March.04.1950

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Tell . . and Sell Scores of busy little messages go out every week to over 23,000 subscribers —and they get a tremendous response! Every exhibitor is busy— buying, selling, renting, hiring. All this is made easier and more profitable with the classified ads in Clearing House each week. READ • USE • PROFIT BY— Classified Ads in BOXOFFICE Cost very little . . . easy to write . . . easy to read . . . pay big dividends ... 10c per word per issue. Four Insertions for Price of Three 96 BOXOFTICE :: March 4, 1950
Florida State Sells Two of Its Houses ST. PETERSBURG—Florida State Theatres has disposed of two of its local holdings, according to Lamar Sarra of Jacksonville, attorney for FST. Tlie Ninth Street Theatre property, 1112-1116 Ninth St. north, has been sold to the Florida Commercial Ti-ailer Corp.. headed by Robert A. James and Robert W. Evans. FST also canceled a ten-year lease, effective March 1 on the Beach, owned by Stephen S. Girard of Gulf Beaches. The lease has been in effect since 1941. James, head of the James Construction Co.. said the purchase price was about $27,000. "We plan no immediate change in the building or property. However, we do plan to renovate the 330-seat theatre in the near future," he said. The Ninth Street Theatre, constructed in 1929. opened for business in September that year. Florida Coastal Theatres, predecessor to FST. purchased the building in 1946 at a cost of approximately $20,000. from Harry C. Parker, Vermont. The corporation held the theatre property under lease several years prior to 1946. The theatre has been closed several months. The Beach, first sound-equipped theatre to be built on the Gulf Beaches, was constructed in 1939 by Girard at a cost of over $35,000. The theatre opened in 1940 under the management of F. H. Alig jr., president of the Beach Amusement. Inc.. theatre operator. Girard will continue operation of the beach. His son-in-law Edward Moran, Redington Beach, will be the manager. FST, headed by President Leon D. Netter. Ponte Vedra Beach and Jacksonville, is a subsidiary of United Paramount Theatres, divorced corporation from Paramoimt Pictures. After March 1. FST will control the Plaza, raising. Florida Theatre building, Roxy Theatre building. Fourth Street North Drive-In, Capitol, Pheil, Harlem and Cameo. Jenkins Theatres Get $28,200 in Dimes Drive ATLANTA—William K. Jenkins, president of the Georgia Theatre Co.. has turned over to the Georgia chapter of the National Foundation for Infantile Paralysis, $28,220.80 collected by his company's theatres in the March of Dimes campaign. Jenkins has served as chairman of the state chapter for two years and has been one of the Foundation's stanchest workers. R. M. Ware Is Transferred To Jacksonville, Fla. BIRMINGHAM—After three years in Alabama and Tennessee as salesman for Southeastern Theatre Equipment Co.. R. M. Ware has been transferred. He is now manager of the company's Florida office at 625 West Bay St. in Jacksonville. Ware's .succe.s.sor in Alabama and Tennessee will be announced later. Good Key West Total KEY WEST. FLA.—The total funds derived from the March of Dimes drive here is expected to exceed $10,000. Managers of the major theatres of the city are Ignatio Carbonell. Strand; Gonzalo Bezanillo, Palace, and John Carbonell, Monroe. Georgia Industry Again Backs Boys Home Drive E. D. Martin, chairman of the exhibitors committee for the Boys Estate fund drive; J. H. "Tommy" Thompson, general chairman; Roy Martin jr. and C. L. Patrick of Martin Theatres. ATLANTA—Tlie motion picture industry of Georgia again stepped behind the campaign to raise $150,000 for support of Boys Estate, philanthropic institution for youth at Boys Estate, Ga. Following adoption by directors of the Variety Club of the project, a group of about 40 exhibitors, distributor repre.sentatives and radio men met at the Variety clubrooms to organize activities in behalf of the fund General chairman for the industry is J. H. Thompson, head of Martin & Thompson Theatres, with William K. Jenkins, head of the Georgia Theatre Co.. and Willis Davis as co-chairmen. E. D. Martin of Martin Theatres and O. C. Lam of Rome were appointed chairmen of the exhibitors committee with the following as members: John Thompson, John Hackney. Nat Hancock, Bill Bo.swell. Pete Brice. Harold Spears. Cecil Crummy and W. M. Snelson. Paul Wilson was named chairman of the distributor committee with A. B. Padgett. Jimmy Hobbs. co-chairmen. Joy Houck Granted Permit For Shreveport Drive-In SHREVEPORT—A drive-in to be located at one of the busiest intersections away from downtown Shreveport will be constructed near the intersection of Texas avenue and Mansfield road. A permit for $10,000 for preliminary work only has been issued to Joy Houck, president of Joy Theatres. The theatre will be built on land east of Alamo Plaza tourist courts. Houck. who is moving to Shreveport soon, is expected to make an announcement concerning the new theatre in the near future. Organizes Riders Club VERO BEACH. FLA.—Manager Archie Adams jr. has organized a Roy Rogers Riders club at the Florida Theatre. Ardele Nation, administrator and founder of Boys Estate, gave a brief history of the institution at the meeting. Guy Brown, chief barker of the Variety Club, assured that organization's cooperation. Lee Rogers, managing editor of the Atlanta Constitution, pledged -support, and Ed Mullinax. president of the Georgia Broadcasters Ass'n, asserted the radio men would go along 100 per cent. Lauren Norvel. motion picture editor of the Journal, said the Boys Estate campaign is one of the finest efforts the industry could sponsor, and pledged the cooperation of the Journal, as did Ernest Rogers, also of the Journal. Jenkins, a member of the board of trustees of Boys Estate, offered the entire receipts from any motion picture premiere in Atlanta for one day to the fund. Modeled on the late Father Flanagan's Boys Town near Omaha. Neb., Boys Estate was founded in 1945 and was approved by the state legislature the following year. Last year it accommodated 36 boys and had 500 applications for entrance. Essex and Paper Sponsor Miami Springs Youth Club MIAMI SPRINGS—The Home News and the E.ssex Theatre are cooperating in sponsoring a Successful Youth club for youngsters here. Members of the Home News-Essex Theatre club are given numbered membership cards. Each week "Uncle Oakie," theatre manager, posts 25 numbers on a blackboard in front of the theatre. Holders of cards with these numbers will be admitted free to the next Saturday's matinee. The theatre also offers free tickets as rewards for certain activities. Monitors are selected from among the members to maintain order during the performances. Free admission is given the monitors, both boys and girls, who wear a special arm band as a distinguishing mark. BOXOFHCE March 4, 1950 97
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1 of the "^Jj, ^Jto run 1 aKord ! ,
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MORE LOVE rr LEHERS! Cv top^ ^"tts
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BEST HITCHCOCK MANNER
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i s i i:\TliE: , SE -i^ i Herbert,
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Western United DuMont General QUEST
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lis iime fo puf that 'A ^p \[^WOUf^
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ffhat ALAN LADD WANDA HENDRIX with
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See Record Turnout At Variety Concl
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ANOTHER HIGH HONOR FOR -G- I FOLLOW
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In more than pj comparable engageme
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United Artists Closes Hollywood Off
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OAlLÂ'i^ I nflA j^' uuuAR M^1« RE
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presents THE COMEDY O YEAR MIllAND-
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DOROTHY MALONE FORREST TUCKER FRANK
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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20th IS FAIREST! Allied Theatres of
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:( Here is acclaim with one Meaning
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Press breaks down » but $2.88 keep
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BOXOFFICE NUGGETS Phil Masters, man
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Midwestern and Southwestern DRIVE-I
Page 42 and 43: . . . Carl . . Mrs. . . . Jack BROA
Page 44 and 45: . . Dorothy . . Booker's . . Manage
Page 46 and 47: . . . Wilham . . Helen . . Benton's
Page 48 and 49: \ About $35.00 worth of popped corn
Page 50 and 51: STUDIO PERSONNEUTIES Barnstonners M
Page 52 and 53: ^(McCcM ^cfront pOR THE FIRST TIME
Page 54 and 55: . . Lew . . . Barney . . Tim . . Wo
Page 56 and 57: . . . Beverly . . Roy LOS ANGELES l
Page 58 and 59: . . Kenneth . . Logansport, . . Mrs
Page 60 and 61: ^H^^^l
Page 62 and 63: . . The ST. LOUIS John Rees, owner
Page 64 and 65: RESEARCH BUREAU for MODERN THEATRE'
Page 66 and 67: . . Marguerite . . Missouri . . KAN
Page 68 and 69: . . Sidney . . . . Minnesota . . Af
Page 70 and 71: OMAHA T^rs. Jerry Drennan of the Pi
Page 72 and 73: . . R. RESEARCH BUREAU for MODERN T
Page 74 and 75: . . . LaVerne j' CINCINNATI Q,eorge
Page 76 and 77: . . . Earl . . . Bradley . . . Harr
Page 78 and 79: : Heywood Memo TO: Smart Buyers THE
Page 80 and 81: • . . Sun . . . . Andy . . The PI
Page 82 and 83: . . . Nick . . Lloyd . . . Figures
Page 84 and 85: . . . Sam . . . Ray . . The . . . J
Page 86 and 87: . . Harold . . TOO OKLAHOMA CITY TU
Page 88 and 89: . . . Edward . . Red . . Mrs. . . M
Page 90 and 91: Two Actors Offer Help To Senate Can
Page 94 and 95: manager in YOU DONT KNOW WHAT YOU'R
Page 96 and 97: . . MEMPHIS TJfrs. \V. F. Ruffin sr
Page 98 and 99: . . Florence TARZAN AT ATLANTA—Se
Page 100 and 101: . . Paramount's . . Nate . . Mrs. C
Page 102 and 103: . . Some ST. JOHN lyjotiun picture
Page 104 and 105: . , The . . Congratulations . . Mr.
Page 106 and 107: ôsi '-»®**^.'„oae ^'>"*" iecô
Page 108 and 109: Mii nI i R.K.O. Missouri Theatre, K
Page 110 and 111: USE COUPON NOW! ^THE STRONG ELECTRI
Page 112 and 113: , Figure Your Own DESIGN FOR DEFEAT
Page 114 and 115: as Increased Efficiency With Added
Page 116 and 117: The Latest Display in Comfort Condi
Page 118 and 119: Proper Insulation Is the Basis of C
Page 120 and 121: DON'T BE A HALFWAY HOST Attention t
Page 122 and 123: My Best Supporting Feature is CHRYS
Page 124 and 125: Few Touches Necessary In Brightenin
Page 126 and 127: THERE IS MO SUBSTITUTE FOR.- DRAFTL
Page 128 and 129: A TEN-STRIKE IN CONVERSION Soufh-Si
Page 130 and 131: New Equipment, New Appearance For M
Page 132 and 133: increasem Boxoffice Receipts^ WITH
Page 134 and 135: CIVIC ACTIVITY THE BASIS FOR GOOD T
Page 136 and 137: Putting the Parsley on Screen Prese
Page 138 and 139: ! RECTIFIERS Fnr EvTT Siz9 Thcatrm
Page 140 and 141: NEW APPROACHES IN SALT LAKE CITY TH
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ONLY Mmh^ BUILDS THE ARISTOCRAT OF
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i I PHONE SOUNDPROOF POPCORN BAG SI
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WHAT MAKES NAMA Makes Awards And Ap
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National Theatres ''Munchindisers"
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RCA Dealers to Market Typhoon Air C
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DO BUSINESS ALL SUMMER! New Detroit
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Iklmrncatii Girpiti lial OJi-!IMlEI
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Promoting Profits With Playgrounds
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V I item has been adequately tested
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A CHILDREN'S FAIRYLAND COME TRUE Th
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For MORE INFORMATION on any Product
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— . . skilled Hands That Work in
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DRIVE-IN PREFAB OWNER MAY NOW BUY M
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— Cleaners Who Work 'for Peanuts'
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High-Speed 16mm Lens P-381 In Produ
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— Adjustable Post Lights P-387 Fo
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Improved Features on P-392 Majestic
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— — — Ttie following concerns
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about PEOPLE / A NEW PATENTED POPCO
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fXOFFICE BAROMETER • EXHIBITOR HA
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Weather: Okay.—D. w. Trisko, Rltz
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Alphabetieal Picture Guids ladex aa
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: 1084 1009 1073 f tt Very Good; +
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' WARNER i RKO RADIO ai (91) Com-dr
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I Arthur UNIV.-INT'L WARNER RKO RAD
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20th Century-Fox PfOif. No^ Title R
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I Opinions on Current Productions;
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— Fine — ATES: 10c per worcL mi
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Boxoffice-March.04.1950

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