Boxoffice-March.04.1950

—
Cleaners Who Work 'for
Peanuts'
f~^\
S.
spilled
T. Wilson, manager of the Dale Mabry Drive-In at Tampa, fla., doesn't bother to sweep up
popcorn and other edible material— he merely stands by and waits tor a flock of sea gulls
to swoop in regularly every morning and do the job for him. Wilson reports the gulls fly in at the
same time every day and remain about an hour gleaning the corn. Extensive landscaping is
planned at the Mabry in the next few months.
PYLON-LITES
ADD TO
THE
M
FAMILY
DRAW
Hundreds of Drive-In Tlieatres
have learned ttiat entrances
must tie made inviting
to pull in the crowds. The
Greatest Draw is Lioht. RE-
VERE PYLON-LITES are Just
the thing. Their Luminaire
houses the latest in fluorescent
lamps which oive off a
rich glow of light, seen from
Standards
available for dispensing air
and water. Luminaires can be
had with opaque letters fired
into the glass, such as
'L A I S". '-G E N TS"
D E
•G AS". "0 I L". "EN-
TRANCE", etc.
fidy for next season . . .
Light Up with REVEI
Write for free circular.
Projectionist Critics Present New Angles
"How Good Is a Movie?—Ask the Man
in the Projection Booth" was the title of
a half-page feature recently run in the
Providence, R. I., Evening Bulletin.
"Oscars and lemons come and go, but
'Gone With the Wind' was the best of
them all," according to a couple of hardto-please
critics who, together, have spent
58 years flashing motion pictures from
projection booths in Pi-ovidence theatres.
The article, illustrated with eight pictures,
summed up the experiences of Arthur
P. Slater and Sydney Clarke, projectionists
at Loew's State.
Maurice Druker. manager, assisted the
Providence newspaper considerably in
planning this spread which contained many
interesting and highly amusing sidelights.
Sydney Clarke, a 30-year veteran,
pointed out that he had viewed "Gone
With the Wind" for 40 days and could still
see it many, many more times.
It was emphasized that when a great
many of the juvenile theatre patrons are
munching on popcorn during a western it
is necessary to increase the volume control
several times more than for a "drawing-room
picture" audience, which usually
draws more sedate patronage who are not
such big popcorn devotees.
During "Mutiny on the Bounty," a lot
of women complained to the ushers about
cursing in the audience. When the management
checked up, it was found that
many men were swearing audibly, probably
without their own knowledge, during
the whipping scene. "That was real acting,"
said Slater, who "has been in the
booth" for 28 years.
During the first showing of "Hell's Angels,"
featuring the late platinum-haired
Jean Harlow, the noise of screaming airplane
engines burned out four loudspeakers
before the sound panel board was adjusted.
"We had to scurry around town
and borrow a couple of extras, before the
next show," related Clarke, who says, however,
it's all a part of the business.
PATENTED
St. dard is Built
Strong and Sturdy
will last for years.
Underwriters'
approved.
G
E
;
S
No. 3017
20" AREA UGHTEH
minum or Porcelaic
No. 3033
16" AREA LIGHTED
Ideal ior Parkways.
for the
DRIVE-IN!
CONCESSION PORTABLE POPCORN STAND
Wilh Ihe new Concession mobile popco
vend popcorn right from the "aisle" in
tlieatre. Has ample storage space ior box<
popped and unpopped com and is avoilab
eitbc
ilh
Coleman gasoline or electric hooting unit.
pletely porioJble on nibber-tired wheels, Includes 12
quart capacity all aluminum Saratoga t popper,
ittle
Stainless steel and aluminum construction. 36xl8x3S.
ize:
Complete $169.50; without legs and w eels SIS4.S0.
Write today for lull informoHon.
Complete Line of Concession Equipment and Supplies
CONCESSION SUPPLY COMPANY
Depf. D. 3916 SECOR ROAD TOLEDO 13, OHIO
LUMINAIRES MOUNTED ON 2" PIPE
§END THE COUPON
REVERE ELECTRIC MFG. CO.
6020 Broadway. Chicago 40. lU.
SEND ME PYLON-LITE INFORMATION.
NAME
COMPANY
ADDRESS
CITY .
STATE
_.
BOXOFFICE :: March 4. 1950 65