Boxoffice-March.04.1950

You Boost
Net Profit
when you
STOP
THESE LOSSES
AT
THE DOOR!
STUB ROD
BOX
now in
over
3000
theatres!
Popular-Priced Color Slide P-390
Projector for Theatres
A new 2x2 -inch colorslide projector is
announced by American Optical Co.'s instrument
division.
The projector offers a number of the
important features found on the company's
higher priced delineascope. The new projector
is said to place an exceptionally high
light output on the screen from the 150-
watt lamp, yet remains cool enough for
comfortable handling.
Features are a heat-absorbing filter, twoelement
aspheric condensing system, double
lamp house, hard coated first surface reflector,
5-inch focus f:3.75 Americoted objective
and a silent Autofocus slide carrier.
Compact Ice Cream Freezer P-391
Has Two-Quart Capacity
Sweden Fi-eezer Manufacturing Co. has
announced the addition of a two-quart soft
ice cream freezer, the Challenger, to its
line of equipment for 1950. The Challenger
is unusually compact to permit installation
in locations previously considered impractical
for an item of equipment as large as
the usual ice cream freezer.
The new Challenger differs from the
standard Sweden models in that the front
is of porcelain covered cast iron with the
projection ring and drip tray as integral
parts, and that a new drive using only one
motor for both compressor and dasher
makes operation on a 110 volt line possible.
Completely self-contained, the freezer is
20' 2 inches wide, 19 inches deep and 20'^
inches high and requires no water connections
or special wiring. It comes ready to
install for immediate operation.
70 The MODERN THEATRE SECTION