Boxoffice-March.04.1950

Improved Features on P-392
Majestic Dispenser
Majestic Enterprises, Inc., announces the
introduction of a new de luxe refrigerated
beverage dispenser which features a transparent
Plexiglas bowl, mounted with a removable
Plexiglas dome. A 20 rpm stainless
steel shaft and paddle keeps the beverage
flavor in constant suspension, assuring
drinks of consistently uniform body
and flavor.
The highly polished transparent bowl,
with a capacity of more than 5% gallons,
keeps the contents in full view of the customer
to create impulse sales. The dispenser
is thermostatically controlled to
maintain a constant temperature as low
as 34 degrees F., has a top of highly polished
stainless steel with baked enamel
sides of durable 18 gauge metal and a
non-drip faucet and coupling of nickelsilver
alloy.
DeVry Adds Three 16mm P-393
Projector Models
Devrylite, new 16mm sound motion picture
projector, has been announced by the
DeVry Corp. in three models.
A single-case unit with built-in amplifier,
detachable 6-inch Alnico V permanent
magnet speaker and a preview screen;
a dual case projector which includes an
8-inch loudspeaker in separate case: and a
combination model containing both the
built-in loudspeaker and the 8-inch separate
speaker comprise the line.
With the Devrylite it is possible to show
both 16mm sound and silent films on AC
or DC, without the need of converters. Two
input jacks are provided in the amplifier
to accept the connector plugs of microphone
and phonograph pickup.
New Drive-In Fixture Combines
Directional Sign and Floodlight
P-394
Now y o u can choose a
name and attraction sign
that fits your theatre, your
location, anil your pocketbook.
Offered for your
consideration is not one,
but livenly-one plans, originated
by Poblocki and
Sons, specialists in theatre
front construction for over twentyfive
years.
Here are signs designed to fit any
size drive-in, and all offer the utmost
in attraction and visibility.
IVIaximum use and minimum upkeep
are built into every sign,
from the tamper-proof "no-glass"
economy models for small layouts
to the most striking towers.
L0\^^
ERECTION COST
All signs can be erected by local
labor. Structure and engineering
blueprints are furnished.
Send today for new lavish catalogue
and see for yourself the exclusive
patron-pulling selection of
21 drive-in signs — designetl to do
vour best advertising.
LARGE
MEDIUM
• SMALL
DRIVE-INS
ly^
^:^
Lfe
D A n n .""TH ROMAM
':•- *M»USH H
ENTRANCE
TAKE IN
REFRESHMENTS
TAKE OUT PROFITS!
A combination entrance-pointer light
and driveway floodlight is offered in a new
fixture 40 inches long produced by Drive-In
Theatre Mfg. Co. It may be had either as
a single-face model, as pictured with center
support, or double-face with lighted
sign on both sides and supports on both
ends. The same sign may be had with
"Exit" panel. Similar signs, single-face
only, are offered in 20-inch length.
Also announced is a ramp identification
light, especially for center aisles, to make
it easy for patrons to get to the refreshment
stand and back to cars. Numerals are
offered as well as panels reading Exit,
Entrance, Ladies, Men or blank to serve
simply as floodlights.
PoWorkl and Son,«
;i.-)9 .=:. Kimilrklnnlc Avp.
MIlw.Tukee 7, Wl.stonsin
Please send me the new "De.HiEned for
Drive-In.s" calaloif < ) Further mrormatlon
on the "Snack-Kar" ( ) Llterature
on other products ( )