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NOVELTY IN<br />
LOBBY ABT<br />
WlIL SCARE THEj^ OUTO.^<br />
%<br />
An inexpensively contrived display helped to piovoke humorous<br />
comment for "Everybody Does It" at the College<br />
Theatre, College Point, N. Y. Manager Leo Raelson rigged<br />
a shower curtain over an old fashioned bathtub and had<br />
a cutout head peering out. Eiiect was startling.<br />
At left, a tricky display built<br />
by Leonard Tuttle, manager of<br />
the St. Albans (N.Y.) Theatre.<br />
The ex-ray of a human chest<br />
was borrowed from a neighborhood<br />
doctor. Stunt created<br />
considerable conjecture on the<br />
location of "Adam's Rib."<br />
lames Broeifle, manager of the El<br />
Rey Theatre, Tulare, Calif., is able to<br />
keep his display budget down because<br />
he does all his own art work.<br />
The project shown above was created<br />
at a net outlay of $1 for a threesheet<br />
and some cardboard. The curtain<br />
was moved on a manually operated<br />
cord.<br />
Ted Wilson, manager of the Joy Theatre, Hayti, Mo., is another<br />
showman who builds his own displays. This one centers attention<br />
on coming attractions. It is located facing people as they<br />
enter the lobby.<br />
A Search for Cinderella highlighted the campaign for "Cinderella" at<br />
the REO Keith Memorial in Boston. James King, publicity manager, arranged<br />
for many outstanding displays in windows oi merchants who<br />
contributed gifts for the winner.<br />
32 — 84 — BOXOFFICE Showmandiser :: March 4, 1950
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