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RESEARCH BUREAU<br />
for<br />
MODERN THEATRE' PLANNERS<br />
ENROLLMENT FORM FOR FREE INFORMATION<br />
The MODERN THEATRE<br />
PLANNING INSTTTUTE<br />
825 Van Brunt Blvd.<br />
Kansas City 1, Mo.<br />
Gentlemen:<br />
Please enroll us in your RESEARCH BUREAU<br />
to receive information regularly, as released, on<br />
the following subjects for Theatre Planning:<br />
n Acoustics n Lighting Fixtures<br />
D Air Conditioning q Plumbing Fixtures<br />
D Architectural<br />
Service<br />
^ projectors<br />
D "Black" Lighting ^ _, . ,. ,<br />
n Projection Lamps<br />
n Building Material<br />
Seating<br />
n Carpets<br />
1— 1 /-i • »» L- ni-i Signs and Marquees<br />
n Coin Machines a<br />
n Complete RemodelingD Sound Equipment<br />
D Decorating<br />
Television<br />
D Drink Dispensers D Theatre Fronts<br />
n Drive-In Equipment D Vending Equipment<br />
D Other<br />
Theatre<br />
Seating<br />
Address<br />
City<br />
State<br />
Subjects<br />
Capacity<br />
Signed<br />
Postage-paid reply cards for your further convenience<br />
in obtaining information are provided in The MODERN<br />
THEATRE Section, published with the first Issue of<br />
each month.<br />
Construction Projects in Illinois<br />
Include Two Regular Theatres<br />
MASCOUTAH, ILL.—Fred N. Young, operator<br />
of the 300-seat Norton here, will start<br />
construction soon of a new theatre. It will<br />
be located on West Church street near the<br />
heart of the downtown section but off the<br />
main highway, so as to provide greater safety<br />
for children and more parking space for automobiles.<br />
Mr. and IVIrs. Young have been operating<br />
the Norton Theatre on a lease for the last<br />
eight years. During the two years that Young<br />
served in the navy Mrs. Young carried on<br />
the business. Prior to coming to Mascoutah,<br />
Young managed two other theatres. Shows<br />
will continue in the Norton while the new<br />
house is under construction.<br />
Circuit Postpones Plans<br />
For Outdoor Theatre<br />
ARLINGTON HEIGHTS, ILL. — Clarence<br />
Miller of the Essaness Theatres, Chicago,<br />
says his firm has decided to postpone indefinitely<br />
plans for construction and operation<br />
of a drive-in on Route 14 near here. The<br />
property is zoned for industrial use, but disagreement<br />
over the desirability of an outdoor<br />
theatre as compared with a manufacturing<br />
plant, among property owners, together with<br />
the lack of available sewage and water facilities,<br />
were the prime reasons for abandonment<br />
of the project.<br />
Kraus Brothers Planning<br />
Theatre at Nauvoo, 111.<br />
NAUVOO, ILL.—J. A. and E. J. Kraus are<br />
considering the erection of a new theatre<br />
here. They have visited theatres in several<br />
cities to obtain ideas on construction costs,<br />
etc.<br />
Nauvoo has been without a theatre since<br />
last July, when the Mormon, operated by<br />
Mrs. Gail Butterfield. widow of Ken Butterfield,<br />
was destroyed in a fire. Local merchants<br />
and financial interests have promised<br />
their support to the Kraus brothers.<br />
Rochester Drive-In Planned<br />
ROCHESTER, IND.—Roy E. Bechtelheimer<br />
of Roann plans to build a new drive-in near<br />
here this spring. The theatre will accommodate<br />
400 cars and will be located three and<br />
one-half miles north of town on Highway<br />
31. It is slated for completion early this<br />
summer.<br />
Trolley Theatre Opened<br />
GEORGETOWTJ, IND.—The new Trolley<br />
Theatre has been opened here. It offers two<br />
shows a night except on Tuesday and Sunday<br />
nights. Matinees start at 2 and 4 p. m. on<br />
Sundays.<br />
To Build Drive-In Near Pittsfield<br />
PITTSFTELD, ILL.—Russell Armentrout,<br />
head of the Armentrout circuit of Louisiana.<br />
Mo., which owns and operates the Clark Theatre<br />
here, has announced plans for construction<br />
of a 400-car drive-in to cost upwards of<br />
$60,000 about two miles east of town. The<br />
circuit also has plans for a new theatre here<br />
to be called the Zoe Theatre.<br />
Completing Drive-In Near Carmi<br />
CARMI, ILL.—Final construction details<br />
and installation of equipment at the 400-car<br />
460 Drive-In on Route 460 east of here will<br />
be pushed as rapidly as weather conditions<br />
will permit by owners, Herbert Newcomb and<br />
his associates. The grand opening is scheduled<br />
for April 1.<br />
Lee Norton to Build Drive-In<br />
SULLIVAN, ILL.—Lee Norton, owner of<br />
the 600-seat Grand Theatre, will build a 300<br />
to 400-car drive-in on highways 32-121 just<br />
west of Sullivan. Negotiations for the proposed<br />
site are nearing conclusion.<br />
New Theatre Is Opened<br />
In Town of Salisbury<br />
From Ivlideast Edition<br />
SALISBURY, PA. — Practically the entire<br />
population of this community turned out<br />
recently for the opening of Jess Cramblett's<br />
Village Theatre. Population is 1.200 and the<br />
theatre seats about 650.<br />
The Village is one of the finest amusement<br />
centers ever opened in a small community<br />
anywhere. The Cramblett building's hoteldining<br />
room will be ready for opening around<br />
May 1, the theatre section being constructed<br />
and opened in a period of ten months. Cost<br />
of the project is upwards of a quarter of a<br />
million dollars.<br />
Exploited as Somerset county's "newest,<br />
finest and most modern theatre," the Village<br />
will offer first run pictures and vaudeville.<br />
The theatre materials, equipments and fixtures<br />
are quality all the way, the workmanship<br />
superb and beautiful. Sponge carpeting,<br />
wall materials and lighting equipments are<br />
de luxe. A feature is a complete stage with<br />
17 sets of lines and with dressing rooms<br />
underneath. Paneling is in blond mahogany,<br />
front doors are herculite framed in stainless<br />
steel.<br />
The Village, entirely fireproof, also has a<br />
large and comfortable cry room-nursery and<br />
a children's playroom on the second floor.<br />
The manager's office, opposite the cry room,<br />
separated by the projection rooms, may seat<br />
a dozen friends or guests who may view stage<br />
or screen from behind a large plate glass window.<br />
RCA equipment, furnished by Alexander<br />
Theatre Supply, and Heywood-Wakefield<br />
seating are among major Installations,<br />
in addition to complete Trane heating-air<br />
conditioning equipments. Theatre Candy Co,<br />
installed the candy-popcorn bar in the lobby.<br />
Knoxville (Tenn.) Scenic Studios furnished<br />
wall fabrics, stage draperies, etc.<br />
A house feature is the latest Hammond<br />
concert organ with chimes, placed upon a<br />
hydraulic lift which raises it from the<br />
orchestra pit to stage level. Joe Lawther presides<br />
daily at the console, and he is a talented<br />
musician and personable young man.<br />
Backstage there is a grand piano and in the<br />
orchestra pit is an upright piano.<br />
Salisbury approved Sunday shows last fall<br />
and is offering 2 p. m. and 8:30 p. m. exhibitions.<br />
The theatre opens week nights at 7<br />
p. m., exhibiting two performances. Salisbury<br />
is in the heart of the Maple grove belt<br />
where there is much activity in sugar camps.<br />
68 BOXOFFICE :: March 4, 1950
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