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. . Florence<br />
TARZAN AT ATLANTA—Seymour Poe of Sol Lesser Productions and Lex "Tarzan"<br />
Barker, star of the Tarzan series being released by RKO, are shown at the Atlanta<br />
exchange, initial stop on their nationwide tour of RKO branches. Left to right: Poe,<br />
Russ Morgan, field man. Barker, David Prince, RKO southeastern district manager,<br />
and Ira P. Stone, Atlanta manager.<br />
ATLANTA<br />
Tke and Harry Katz of the Kay Film Exchanges<br />
returned from a business trip to<br />
New York . . . John Golder of Jam Handy,<br />
Detroit, visited the Monogram branch here<br />
Sam Rosen, owner of the Rosen Film<br />
. . .<br />
Delivery in New Haven. Conn., visited here<br />
briefly en route home from a Florida vacation<br />
. . . W. B. Work has assumed new duties<br />
as Paramount sales manager. He succeeds<br />
Ed Fitzgerald, who has been transferred to<br />
Buffalo, N. Y., as manager of the branch<br />
there.<br />
"StromboU" will open at the Rialto Theatre<br />
here March 16 following approval by the<br />
local board of censors . . , John Klrby, Warner<br />
Bros, home office executive, left after a visit<br />
at the branch here . Chamble of<br />
the Film Classics staff resumed her duties<br />
after a recent illness . . . J. G. Snellgrove<br />
has sold the drive-in at Moultrie, Ga., to the<br />
Moody Theatre Co., which has its headquarters<br />
at Omega, Ga.<br />
Among Georgia theatremen on Filmrow<br />
booking and buying were Nat Williams, Interstate<br />
Enterprises, Thomasville; J. L. Duncan,<br />
Al-Dun Amusement Co., West Point; Herman<br />
Abrams, Lumpkin, Lumpkin: O. C. Lam, Lam<br />
Amusement Co.. Rome; J. J. Thompson, Martin<br />
& Tliompson Theatres. Hawkinsville; Roy<br />
Mitchell, Stone. Stone Mountain, and John<br />
Thompson. Drive-In, Gainesville.<br />
John A. Roberts Appointed<br />
Poche Theatre President<br />
NEW ORLEANS—John A. Roberts, former<br />
business manager for the Poche Theatre, will<br />
replace Irwin Poche, who resigned recently as<br />
president and general manager of the theatre.<br />
Roberts, 44-year-old native of New Orleans,<br />
joined the Poche staff shortly after its<br />
opening three years ago. He previously was<br />
associated with a local steamship company.<br />
Frank Trojack, night manager, has been<br />
promoted to house manager. The new management<br />
says the theatre will continue to<br />
present legitimate stage shows, and selected<br />
art films. It also will be available to local<br />
organizations and groups for stage productions.<br />
Spring presentations will include<br />
"Ballet Theatre." "Oklahoma!" "Harvey,"<br />
Katharine Cornell in "That Lady" and the<br />
motion picture, "Song of My Heart."<br />
Max Leventhal, 67, Dead<br />
SAFETY HARBOR, FLA.—Max Leventhal,<br />
67, died here recently. He came to Safety<br />
Harbor four years ago and owned the Harbor<br />
Theatre here. He was a member of the<br />
Variety Club and Workmen's Circle, both<br />
of New York City, where interment took<br />
place.<br />
Have you written to your congressmen and<br />
senators about repeal of the unfair amusement<br />
tax?<br />
'Outlaw' Runs in Atlanta<br />
Following Ad Dispute<br />
ATLANTA—Following settlement of a dispute<br />
over advertising for "The Outlaw" between<br />
RKO and Georgia Theatres officials,<br />
a canceled booking for the Jane Russell film<br />
was reinstated and the picture opened at the<br />
Fox Theatre here Thursday (2) for a sevenday<br />
run.<br />
A catchline reading "FINALLY, at last,<br />
after a 3-year delay, you can see ..." started<br />
the dispute. Georgia Theatres officials refused<br />
to run advertising containing the line<br />
because they said it implied that the Fox<br />
playdate was to be the first Atlanta showing.<br />
Actually, they said, the film was shown at<br />
the Grand here when it fu-st was released,<br />
and thereafter was shown at 21 suburban<br />
houses in this area.<br />
Charles Boasberg, RKO division manager,<br />
and the Howard Hughes organization refused<br />
to deliver the print for the scheduled March<br />
2-8 playdate unless advertising was run exactly<br />
as issued by the producers. The position<br />
of the Fox management was that the<br />
advertising is misleading to the public.<br />
Georgia Theatres' President William K.<br />
Jenkins approved the decision of his Atlanta<br />
operating personnel not to run the advertising.<br />
When RKO refused to make any change in<br />
the advertising. Georgia Theatres executives<br />
canceled the booking. After considerable discussion,<br />
Hughes finally agreed to deletion of<br />
the "Finally, at last" line from all outdoor<br />
advertising signs displayed in the Atlanta<br />
area, and the seven-day booking was reinstated.<br />
WD<br />
Complete Sound Systems<br />
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CYCLSRAMIC<br />
The<br />
Magic Screen<br />
of the Future<br />
Custom Screen<br />
*Patent applied for<br />
Installed<br />
MIAMI THEATRE<br />
Miami, Fla.<br />
By JOE HORNSTEIN, Inc.<br />
714 N. E. First Avenue Miami, Florido<br />
at<br />
COSTS cess<br />
No equipment offers more in value for<br />
such low cost. Complete sound systerns<br />
are available for theatres of every<br />
size, shape and seating capacity. They<br />
consist of a two-way horn system, pair<br />
oi soundheads, and cither single or<br />
dual channel amplifiers.<br />
Charlotte Theatre Supply<br />
lis Poplar St.<br />
Charlotte, North Carolina<br />
Complete Theatre Equipment & Supplies<br />
102 BOXOFFICE :: March 4, 1950
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