Boxoffice-March.04.1950

National Theatres ''Munchindisers" Meet
POPPING
Merchandising problems are discussed by National Theatres' refreshment service department heads
Andy Krappman and Victor Adams, FWC, Los Angeles; Lowell Parmentier, Evergreen, Seattle;
Press Woods, Fox Intermountain, Denver; Frank Bamford, Fox Midwest, Kansas City; Mel Glatz.
Fox Intermountain, Denver; and Clarence Poos, FWC, San Francisco. The meeting took place in
Los Angeles at the annual meeting of executives of National Theatres and affiliated circuits.
50-lb. pails and drums
IIOUIO
'^
Packed in
38-lb. pails and drums
MADE BY ONE OF
AMERICA'S LARGEST
REFINERS
Drincolator Offers a
An unusual sales plan by which exhibitors
may acquire the new Drincolator
through profits from beverage sales at theatre
refreshment counters was announced
this week. The company's new dispenser
is now rolling off the assembly line at the
rate of one every 20 minutes.
Under the sales plan, the theatre actually
is given the unit. And here is the
proposal which the company makes:
The unit sells for $1,100 and is delivered
to the theatre with sufficient supply of
syrup and cups to net the exhibitor $1,500
in sales. Prom beverage receipts, he then
pays the company the $1,100 cost of the
unit and the machine becomes his property.
The exhibitor, to participate in this plan,
however, must use the same brand syrups
for a three-year period. Should he decide
to substitute any of the syrups, it would
cost him $75 for the first year, $50 for the
second year and $25 in the third year.
Unique Sales Plan
Assembly line at Drincolator Plant.
But, if the purchaser selected three
syrups and continues to feature the same
brands at his theatre during the threeyear
period, or until all of the supply is
used, there is no penalty and his sales pay
for the unit.
44
The BEST FOODS, mc.
1 East 43rd Street
New York 17, New York
Designed for speedy, big volume ulo. Fill bags
three times faster with half the effort with the
Onlj $258
patented
SPEED-SCOOP
at your Theatre Supply, or Popcorn Supply DtiJcr.
Dealers write.
^^ Thornton A>e.
CDECn
jrEED-JVUUr
CrAAD
sui FraultM 24, Calif.
HENRY
HEIDE
INCORPORATED
NEW YORK N. Y.
The MODEBN THEATRE SECTION