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Boxoffice-March.04.1950

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Few Touches<br />

Necessary<br />

In Brightening The<br />

F<br />

Famous Egyptian Theatre<br />

RECONCILING<br />

THE<br />

PHARAOHS TO '50<br />

Inside the lobby of the remodeled Egyptian<br />

Theatre is the world's largest theatre mural,<br />

measuring 20x24. Done in primary colors it<br />

depicts the glory of ancient Igypt.<br />

BEFORE<br />

AFTER<br />

X HE ENDURING QUALITY of true beauty is proved by the<br />

alterations recently made on the famous Egyptian Theatre in<br />

Hollywood designed almost three decades ago for Sid Grauman,<br />

and now a key house in the United Artists Theatre Circuit on<br />

the west coast.<br />

The changing concept of theatre accommodations is reflected<br />

in vastly enlarged refreshment service facilities. The modern<br />

trend to simplicity is accented by the exchange of ornate decoration<br />

around the theatre entrance and outdoor lobby for a<br />

modem vertical concrete and steel sign tower carrying the theatre's<br />

name in gold neon script.<br />

A practice of "opening up" the front of an indoor theatre by<br />

the use of large expanses of plate glass doors and partitions was<br />

followed in remodeling the Egyptian by moving the boxoffice<br />

from the center of the entrance to the left side of the lobby,<br />

giving a clear sweep down the promenade area to the Herculite<br />

doors which give access to the foyer.<br />

Outstanding among the additions of decorator John Vassos<br />

are two murals. One, measuring 20x24 feet, is said to be the<br />

largest theatre mural in the world. Placed just within the entrance<br />

doors, this mural depicts the glory of ancient Egypt in<br />

symbols of modem art.<br />

Refreshment faciUties have been enlarged from a simple candy<br />

display case in the foyer to an exotic area containing a 24-foot<br />

curved counter set in an alcove with walls decorated in a gay<br />

circus panorama of trained animals, clowns, trapeze artists and<br />

other specialty acts.<br />

As in the outdoor lobby, seating in the refreshment area is<br />

provided by free form chairs and settees resembling seated<br />

human figures.<br />

Designed by one of California's outstanding landscape artists, the preentry<br />

court of the Egyptian is vivid with the beauty of California's flowers.<br />

Interest in the area is highlighted at night by dramatic spotlighting<br />

thrown on colorful backgrounds.<br />

The MODERN THEATRE SECTION

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