PRE-DRIVE C2X Deliverable D0.3 Final report_20100929.pdf
PRE-DRIVE C2X Deliverable D0.3 Final report_20100929.pdf
PRE-DRIVE C2X Deliverable D0.3 Final report_20100929.pdf
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<strong>Final</strong> Report <strong>PRE</strong>-<strong>DRIVE</strong> <strong>C2X</strong> 29.9.2010<br />
<br />
<br />
Understand in which stakeholders, costs and revenues are involved within the<br />
<strong>PRE</strong>-<strong>DRIVE</strong><strong>C2X</strong> context.<br />
Evaluate which investments have to be made by the OEMs when implementing<br />
the <strong>PRE</strong>-<strong>DRIVE</strong><strong>C2X</strong> driving system<br />
Know when the investments intended to be made for the implementation of<br />
cooperative systems technology will be paid off, and which money flow can be<br />
expected within a specific timeframe<br />
<br />
Evaluate the expectations from the market and project them into the business<br />
cases.<br />
For the identification of potential buisness cases, the following basic premises were<br />
defined:<br />
The economic studies in <strong>PRE</strong>-<strong>DRIVE</strong> <strong>C2X</strong> are focussing on Germany only<br />
rather than on the whole of Europe, as the latter is a more heterogeneous area<br />
to be investigated, which requires more time and resources than available.<br />
The calculations in <strong>PRE</strong>-DREIVE <strong>C2X</strong> were focused on passenger cars only<br />
with private and business users.<br />
To improve the transparency of costs and investment data and to avoid the<br />
effects of cross-financing it was decided to describe two basic business cases<br />
for vehicular communication technology. One addressing data services and one<br />
for information, entertainment and business services.<br />
The two business cases are depicted in Figures 9 and 10.<br />
Figure 9: Business case 1 – Data services<br />
<strong>Deliverable</strong> <strong>D0.3</strong> Version 1.0 18<br />
<strong>Final</strong> Report