PRE-DRIVE C2X Deliverable D0.3 Final report_20100929.pdf

Final Report PRE-DRIVE C2X 29.9.2010
because the give an idea of the cost involved and the revenues that can be
expected.
PRE-DRIVE C2X developed two strategic business cases. Subjects such as the
business case perspective, services, investors, target groups, revenue streams
(what, how, when), were evaluated. This produced the following results:
Business case 1
Business case 1 assesses all the traffic data and other data services which have
been calculated from the perspective of the consortium. Traffic data services are
those information services which positively affect the safety and efficiency of the
traffic. Other data services can be data services to insurance companies,
certification companies and public authorities. The data can include relevant
information on car status, car driver, driving behaviour etc. The target groups of
business case 1 are public authorities and corporations. For business case 1,
communication technology is based on an extensive and expensive
infrastructure with RSUs and a CMU.
Business case 2
Business case 2 assesses all comfort and infotainment data business services
which have been evaluated from the perspective of the OEMs. Comfort and
infotainment services are all those services which positively influence the
comfort and entertainment level of individual drivers. This could be point of
interest information services and media download. Business data services are
such services which allow companies to improve their processes and their
service level towards the final customer. In the end such services have a positive
impact on the comfort level of the final customer. An example is the “insurance
use case” which improves claims management processes. For business case 2,
communication technology is based on an open platform which can be accessed
via the on board unit inside the car.
Figure 54 explains both business cases.
Figure 54: PRE-DRIVE C2X business cases
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Final Report