TO LORD
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. During<br />
!<br />
imnerable other items that have come<br />
tout hi just the past 10 years?<br />
Bver try to buy a rebuilt 20-year-old film<br />
latter, or a used 4,000-watt xenon lampouve<br />
from 1950? How about the proper<br />
jel amis with excellent takeups for 28-in.<br />
•eb? How about anything to prevent film<br />
unage?<br />
Considering film damage alone, tests and<br />
ivestigations seem to indicate that much<br />
I the damage being reported today is a<br />
J.'sult of two instanees—large reels with<br />
idden startups and misaligned film gates.<br />
my most recent trip to California.<br />
tested the studio guides on a new pro-<br />
SCtor, rebuilt for a special purpose, and<br />
i.uind that neither guide even touched the<br />
ilm. When a crooked splice came through.<br />
simply caused a run-off. which in turn<br />
>re up the film. Terrific! Too, I'm sure<br />
reryone has seen the fast starts of the large<br />
eel units, where wornout or poorly design-<br />
(d lower takeups resulted in the film snaping<br />
in the first 15 seconds of the run.<br />
I<br />
If<br />
Inferior<br />
Lenses<br />
The story is the same with lenses, they<br />
Living progressed from the old four-elenent<br />
Petzval lenses of the '30s into the<br />
iiuich-improved six-element lenses by<br />
Jausch & Lomb or Kollmorgen. The sixtlement<br />
lenses are anastigmat and fully<br />
l-olor corrected in addition to being manu-<br />
'actured under exacting controls for other<br />
optical corrections. Today, however, about<br />
SO per cent of all new lenses sold in this<br />
ountry are cheaply designed four-element<br />
enses. We are returning to the '30s, and be<br />
issured. the guy in the front row knows all<br />
ibout<br />
it.<br />
I sold the Pierce-Arrow for $400 in 1952,<br />
nd still wish I had it. It would be worth<br />
ibout SI 0.000 today—not for everyday use,<br />
if course, just as a collector's item. The<br />
Monograph and Brenkert are well made.<br />
lut are collector's items, too.<br />
Are you really going to base a modern<br />
tusiness on equipment designed for an industry<br />
of 25 years ago? Your wife won't let<br />
that happen in the kitchen; are your patrons<br />
.ss important?<br />
A classic<br />
example of equipment upgradng<br />
is at Radio City Music Hall, New York.<br />
In the past three years, projectors were reaced.<br />
carbon arcs changed from hycandescent<br />
to high powered xenon plus a new<br />
lens set for Cinemascope. Now it has the<br />
quality Cinemascope picture (a giant<br />
p6-ft screen) in its history, and probably<br />
the best in the city.<br />
No, they don't build them like they once<br />
and it's a good thing. If they were any<br />
pod, we couldn't afford them, and besides<br />
hey would be 25 years obsolete. If you<br />
! insist, go ahead and use the old equipment<br />
(and tear up the film. Th; film labs will<br />
c you for it.<br />
In the meantime. I rotihl cry about my<br />
Picrce-Arroi-<br />
Optimum Performance, Reliability,<br />
Safety, Convenience & Economy<br />
• Maximum Light Output — due to computer designed metal reflector and<br />
horizontally mounted xenon bulbs. Optional dichroic "cold" coating available.<br />
• Specialized Built-in Cooling — for prolonged bulb life.<br />
• Fused Circuitry and Power Supply Interlocks — plus tamperproof cabinet<br />
locks.<br />
• Conveniently Located Controls and Bulb Adjustments<br />
• Automatic Ignition and Remote Terminals — for interface with any automation<br />
system.<br />
• Easy Bulb Replacement and Servicing - special cabinet configurations<br />
designed to bare internal components.<br />
• Ruggedized Heavy-Guage Steel Cabinets — fit most standard projector<br />
bases, xenon conversions are simple.<br />
• Guaranteed One Year<br />
Plus a full selection of in-stock xenon bulbs and<br />
world-famous XeTRON/IREM Power Supplies.<br />
Close to ') :< u and expanding shopping<br />
.f [center developments are in various stages<br />
•'<br />
preparation across the U.S., according<br />
to the International Council of Shopping<br />
Hers.<br />
:r- BOXOFTICE :: April IS. 1977<br />
29