TO LORD

.
|
Cinemas
'
The
'
l covered,
features a Luge lighted elevatoi winch provides
an impressive local point al night.
\long Nichols Road, which tuns east and
west along the south side ol Seville Square.
a promenade atmosphere has been created
by removing the former parking lane,
widening the sidewalk and adding a planting
area containing Bradford pear trees. The existing
canopy was modified and lowered to
harmonize with the promenade effect. Informational
kiosks are at either southern
corner of the building, the one in front of
the Seville Cinema entrance featuring theatre
lights and attraction boards for programs
currently playing.
As impressive as the atrium at the corner
of the building, from both within and without,
is the inner atrium created in the central
portion of the structure by removing
part of the second, third, fourth and roof
levels. Planners stair-stepped the levels west
of the atrium, enabling patrons to feel as
Irwin seating, Econo
though they are a part
Pleat wall covering
and Hurley Super-Glo screens
of the expansive area
without having to walk to the edge of each
level.
mounted on Mulone "Floating Screen"
The atrium area extends 8 feet above
the roof and includes 18 translucent light
Ironies are used in the auditoriums at
panels that provide natural lighting to the
West.
interior.
Spanish Motif
jper-Glo models—two at 1 114x25 ft. and
me each at 14x31 ft. and 15x34 ft. Irwin This atrium, an architectural attempt to
.•ating. placed 40 in. apart, has been used, harmonize Seville Square at the western
maturing Chatham fabric nylon in shades edge of the Plaza with the remainder of
|f red. green, brown and purple.
the shopping area, eases the transition from
projection room is L-shaped and shops opening onto streets to shops in the
Teasures 9.\200-ft. In it, too, are familiar interior of the complex.
ldustry names, including Strong Lume-X On each floor a series of arches serves as
tmphouses, Kollmorgen lenses, Ballantyne a unifying link with the Spanish motif that
IP projector systems and Drive-In Theatre so readily identifies the Country Club Plaza.
P-270
These Spanish arches are used in conjunction
with Tiffany light fixtures and mir-
film platters.
rored panels. Miniature lights suspended in
clear vertical tubes on the face of the mirrors
render an effect reminiscent of the
Seville Square—
Plaza lights during the Christmas season.
Continued from page 5 Objects d'art and artifacts in keeping
with the Spanish motif have been used
uditoriums and a long room serving the
throughout the more than 73,000 square
i*o smaller ones. An interesting feature of
feet
le large booth is the interior design
of retail space as well as the 50,000
hich allows one print to be used for both
square feet of winding pedestrian walkways.
Also used extensively are wall graphics,
uditoriums, thus allowing a 350-seat facilmetal
sculptures, wrought-iron works, ceramic
tile accents and live plantings. Cor-
> for a popular attraction.
! Familiar names in the projection booths
ridors are carpeted in deep red, and contrasting
brick, textured plaster and a variety
iclude Drive-In Theatre Mfg. LP-270
latters, Sankor lenses, Cinemeccanica V-4
rejectors, Osram xenon bulbs and Xetron of additional wall treatments create intimate
division, Carbons, Inc.. lamphouses and
charm and provide each area an individual
identity.
Automation.
Project architect for Seville Square was
Soundfold draperies in bright shades of
umpkin. maroon and
Ralph Myers of Kivett & Myers, Kansas
red—continuing the
'lor scheme used in the
City. Norwood Oliver of Norwood Oliver
lobby—lend eye
ppeal to the auditoriums as well as im- Desgn Associates, New York, was interior
Ortant sound conditioning. Seating is Masby'l
\1S-1 rocker model with long-wearing acquire many of the art objects used in the
designer. Both men traveled to Mexico to
is Ion upholstery on scat, back and armrests. complex.
on c* creens are by Hurley.
One of the unusual aspects of the setup
Parking for theatre patrons, as well as of Seville Square, which is a departure from
eville inee Square shoppers, is easily accessible general shopping center leasing arrangements,
is that the J. C. Nichols Co. design-
le
climate-controlled skywalk
nking the building complex with a nearby ed each storefront and the light control of
28-car, tree parking garage.
the area. This was done so that ever) Store
Certainly one of the most stunning as-
front would be consistent with the theme oi
cvts of the distinctive building now hous-
'g Seville Square is a dramatic, temperedlass
atrium at the southeast corner. Exij
'tiding street level to rooftop, the atrium
the complex. If a tenant asked to design
his own storefront, the Nichols company
required design approval from the project
architect and interior design consultants
wall drapery system
THE MKMJSTTOCM. WOTM 5 QMTEK-
CHANGEAilLE PUJEATTONG (DUPS
MODEL A. STANDARD PLEATING CLIP.
MODEL B. COLUMN PLEATING CLIP:
SOFT, CURVED PLEATING GIVES
AUDITORIUM WALLS A FLOW-
ING, ELEGANT LOOK.
MODEL C. PYRAMID PLEATING CLIP:
STRAIGHT LINE GIVES MODERN
STREAMLINED LOOK.
MODEL D. PILLAR PLEATING CLIP:
LOOK OF FREE HANGING DRA-
PERIES, PLUS EASE OF COLOR
COORDINATION.
WITH ECONO-PLEAT EACH AUDI-
TORIUM HAS ITS OWN DISTINCTIVE
LOOK, WHILE FULFILLING THE
ACOUSTICAL NEEDS.
PATENTED ECONO-PLEAT BRACKET
AND PLEATING CLIPS ARE DE-
SIGNED WITH THE FUTURE IN
MIND, AS THE CLIPS ARE INTER-
CHANGEABLE AND CAN BE MIXED
OR REPLACED WITH A DIFFERENT
PATTERN WITHOUT REPLACING
THE BRACKET.
ECONO-PLEAT OFFERS YOU MORE!
Patent No 37B5426
Econo
EASTWEST CARPET CO., INC.
2664 S. LA CIENEGA
LA., CALIF 90034 (213) 871 1690
© COPYRIGHT- EASTWEST CARPET CO. INC. 1975
sE tf (OXOmCE :: April 18. 1977
L