TO LORD

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First Erotica Awards
Are Slated by AFAA
HOLLYWOOD—The Adult Film Ass'n
ol America will hold its first annual Erotica
Awards ceremony for "excellence in the
field o\ adult films" Friday, July 15, at the
Beverly Hills Hotel.
Board chairman David F. Friedman said
statuettes will he awarded in 13 categories
for the year's best adult films. In addition
a number of plaques will be presented as
honorary awards.
Friedman said the AFAA, composed of
producers, distributors and exhibitors of
adult films, "felt the time has come to honor
filmmakers in this field."
He pointed out, "Filmmaking techniques
and talents are the same whether for a general
or adult film. The nature of the material
may be different but so are musicals
different from westerns. Entertainment is
the sole goal."
Producers and distributors will be able
to make nominations in categories for best
actor and actress in leading roles, actor and
actress in supporting roles, direction, foreign
film, screenplay, production values,
costumes, original song, musical scoring,
editing and cinematography.
To acknowledge their "significant and
outstanding contributions to the adult film
industry, honorary plaques will be awarded
to four older films," one each from the
periods of 1955-60. 1960-65, 1965-70 and
1 970-75.
Information and nomination forms are
available from the Adult Film Ass'n of
America, 1654 Cordova St., Los Angeles,
Calif. 90007.
Spectrum Films Has Added
Two More Subdistributors
NEW YORK—Spectrum Films' release
of "'American Tickler" has added Seymour
Borde & Associates and Continental Films
to the growing list of subdistributors, it was
announced by Chuck Vincent and Harry
Goodman, Spectrum heads in New York
and Chicago, respectively.
Borde will handle the film on the West
Coast while Continental, headed by Morey
Hamat, will distribute in Canada.
'Deep' Paperback Edition
Is Launched by Bantam
NEW YORK— Bantam Books launched
the paperback edition of "The Deep"
Wednesday (6). with the 1.500,000 copies
sent into distribution along with an array
of special promotion materials, including
an in-store display in the form of a treasure
chest. The front cover of the Peter Benchley
book reads: "Don't miss the major motion
picture from Columbia."
The back cover has color photographs of
Robert Shaw, Jacqueline Bisset. Nick
Nolte, Lou Gossett and Eli Wallach, as
well as three production stills.
The Casablanca Filmworks production of
a Peter Yates film will open in every major
U.S. market June 17 and Columbia and
Bantam have been coordinating their promotion,
publicity and advertising plans
closely.
Produced by Peter Guber, "The Deep"
was directed by Yates from a screenplay by
Benchlcy and Tracy Keenan Wynn.
UA Appoints Goldschmidt
Senior V-P, Foreign Mgr.
NEW YORK — Ernst Goldschmidt has
been named United Artists senior vice-president
and foreign manager, effective immediately,
it was announced by Eric Pleskow,
president and chief executive officer. He
had been serving as vice-president and foreign
manager since November 1976 and for
the previous year had been UA's international
sales manager.
Prior to arriving in New York in 1975
to take over the post of international sales
manager, Goldschmidt had been headquartered
in Paris as general manager of Les Artistes
Associes, United Artists' French subsidiary.
Wayne Duband Appointed
To High CIC-Warner Post
BURBANK—Wayne Duband.
managing
director of Warner Bros., Africa, since 1973,
has been appointed general manager of
Cinema International Corp.-Warner (Pty),
Ltd., as well as of CIC's other operations
in South Africa.
Duband's predecessor in these posts, Tom
Gray, resigned recently.
LETTERS
Another
Viewpoint
To BOXOFFICE:
I would like to comment on what I think
is some very bad advice offered by Don
Carle Gillette in your "Guest Editorial
the March 21 issue.
TV reporting has long been part of the
fare in newspapers as has theatre and entertainment
news. The amount someone advertises
is not what justifies news content
Look, for instance, at the pages and page;
of news on sports which represent no ad
vertising, and the very small amount o
news on department stores, which advertisi
more than all others combined.
The recent move toward entertainment
sections is so designed as to intensify reade
traffic. This works to the definite advantag
of movie theatres. As TV programing ha
declined in quality over the years, placin
movie ads and stories nearby encourage
the reader to
seek better entertainment: th
movies. Evidence of this is the increase i-
movie attendance over the last five years.
To recommend that newspaper adverti.
ing expenditures be diverted to fliers di'
tributed at the theatre, door-to-door and i
supermarkets, is poor thinking. Newspapi
stories are free. The flier has no free storie
It is 100 per cent paid advertising. Tl,
newspaper is bought for its news contentand
the reader thinks highly enough of i'
quality to pay for it. The facts Mr. Gillet
wants to expose can be told in a newspap
ad— that's what advertising is for. Passii;
such a flier out in a theatre lobby does n;
stand a chance of interesting new mov:-
goers.
Most newspapers offer a free guide i
what's playing when at each area thea
every day. Then it highlights—for free
stories about the actors and films. T
reader can check every day what's playiii
hours before he decides to go. Fliers coi'j
irregularly and have no stories. Newspapi
contain news and advertising designed
interest every member of the family. |
the best possible vehicle for movie ads.
Advertising Director
Beacon Journal
Akron, Ohio
JIM MUCKL1
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CIVIC HONOR — Hynson
Pressman (l.)< city controller,
presents Baltimore Mayor
William Donald Schaefer's
proclamation making
March 30, 1977, "Raggedy
Ann