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TO LORD

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memo to advertisers<br />

CRYSTAL BAILS JUST DON'T<br />

SEEM To GRAB US<br />

We read a good deal about advertising research and are frequently<br />

reminded of some mystical incantation—figures mysteriously projected,<br />

multiplied, divided, contorted to form a supposedly attractive story.<br />

What ever happened to the good old how-many-copies-were-really-sold<br />

counts? That's the kind of stuff advertising rates are based on!<br />

And it's just for that reason we have a no-nonsense, no-mystery ABC audit<br />

report of our circulation audience.<br />

If you aren't strong on crystal balls either, just ask to see a copy of our<br />

latest report from the Audit Bureau of Circulations.<br />

Be ABC-sure!<br />

BOXOFFICE<br />

THE ONLY FILM TRADE PAPER MEMBER OF ABC<br />

The Audit Bureau of Circulations is a self-regulatory association of over 4,000 advertisers,<br />

advertising agencies, and publishers, and is recognized as a bureau of<br />

standards for the print media industry.

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