TO LORD

Eprad
Seminar
Frigid temperatures that gripped Ohio in January
and the accompanying severe gas cutbacks
to the state's industrial plants apparently had no
chilling effect whatsoever on the continuing
program of theatre equipment training seminars
offered by Eprad, Inc., Toledo. The company's
first program in its current series attracted a capacity
turnout, drawing from as far as Huntsville.
Ala. Shown on "graduation day" with Al
Boudottris, Eprad president, al far right, and
Barry Zadigian, vice-president of marketing,
fourth from right, grouped behind the firm's
Dbl-Mttt Universal film handling device, are
Eprad representatives, dealers and theatre operators.
Manager S/oc/c-l
Continued from page 2
ushers, boxoffice or concession stand aide
They did break in, however, and findin
lhal the industry was much to their likin;
have continued in motion picture managi
ment. On occasion, a projectionist h;
found a manager's job more satisfying, an
a manager has found a projectionist's
1
jc
more rewarding.
How do they develop, and, for that ma
lei, maintain capability, competency? Ho
much dedication, durability is involved?
Alertness, amiability, adaptability—the
are three important guidelines in the studii
view of lifelong theatre management exe
utive Paul Macbeath. His most immedia
past trade link has been as manager of t'
E.M. Loew's Farmington Drive-In, Bristi
Conn.
"Not by standing still and being satisfy
have men and women reached manager
status," he tells The Modern Theatre.
They have to keep learning and they c.
learn something daily—weekly— month
Macbeath observes, by listening to a ci
tomer or a moviegoer. Even a child cj
teach an elder something he or she wl
never forget. Take, for example, a ch I
choking on a piece of candy. Can the m;-
ager handle such a serious situation url
help arrives? This is no time to play gan^
—you have to know what has to be do
,
and immediately.
"A competent manager," Macben
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