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The handsome concession center at
Seville Cinema Four, left, features Star
popcorn popper and flavor dispensers,
Tru-Temp popcorn warmer, Sitco drink
dispensers and Scotsman ice machine.
The decor handled under the supervision
of Mrs. Sylvia Stone, the setup
was manufactured by Index Store Fixture,
Kansas City.
Seville Square in KC
Major Tenant in Department Store-Turned
Retail Complex Is Mid-America Cinema Quad
f\ midst a Spanish setting as colorful and exciting as
the image its name is likely to evoke, Seville Cinema Four in
Seville Square lit up its screens on the famed, fashionably elegant
Country Club Plaza in Kansas City recently. It marks a departure
for Mid-America Cinema Corp. from what up to now had been
deluxe suburban situations on the city's periphery. The locally
headquartered circuit now joins American Multi Cinema, another
home-based exhibitor, and Mann Theatres in operating screens
' now showing \
in what is reputed to be "the world's first shopping center."
The imaginatively designed Seville Square is the result of
bold, innovative approach the J. C. Nichols Co., developer of
Plaza, used to transform the former Sears. Roebuck & Co. s
into an intimate multi-tenant shopping complex. Forty-two n
shops are housed on the lower level and first three floors
the fourth floor being reserved for office tenants.
Access from the street to the four auditoriums, located at
A window at the lobby entrant
next to the large "Now Showing
sign, left, looks into one of thn
projection booths at the quadple.
such as the one seen below.
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