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, —— —— — 1j Sacks Special Showmanship Spree To Continue After 25th Anniversary BOSTON—A. Alan Friedberg, president iii Sack rheatres, is putting the "show" back in showbiz with an array of premieres. promotions, Hollywood-type openings of new theatres, gimmicks to hype the boxoffice, all part of the circuit's 25th anniversary year. But when the anniversary celebration is over, Friedberg said the promotions and other extras will continue — "because they work." "Some theatres tend to forget what show business is all about. It's not opening the doors and showing pictures. I think show business is supposed to be glamorous," he said. He's just opened a new twin cinema in Brockton with the whole bit, klieg lights, marching bands, drum majorettes. VIPs, limos. hoopla, and he's got the world preem of Joseph E. Levine's "A Bridge Too Far" lined up for the Music Hall in June and the world premiere of Peter Guber's "The Deep." He's running TV and radio NEW HAVEN The Bowl Drive-in in West Haven opened for the season with "Carrie" and "The Mechanic." It is advertising electric in-car heater service. The shoreline town of Clinton now has cable TV service with the Connecticut River Cable TV Co. Installation charge-percustomer is $24.95 and monthly service charge is $8.50. Towns in the franchise area include Killingworth, Westbrook, Old Saybrook, Essex, Chester, Deep River, Haddam and Durham. Paramount'* "Artists and Models" and "Hollywood or Bust," Dean Martin-Jerry Lewis starrers, were screened at the Bernhard Center, University of Bridgeport, on a recent Thursday night. Admission was 75 cents. "The Road to Rio," starring Bob Hope, TWIN Call IT!! Harry Jones Drive-in Theatre Construction Since 1946 NE-2 • Steel Towers • Painting • Repairs Free Estimates Theatre Construction Co. Fairfield Drive-In Theotre Fairfield, III. 62837 Phone A/C 618-847-7636 **g&M ft***«S^* contests, and his most instant success was making "25" the winning number, age, anniversary, wedding date, etc., for free admission to any theatre in the 30-scrcen circuit, with proper credentials. For a spy film, in which the lead wore a trenchcoat, anyone wearing a trenchcoat was a free shoo-in. Other Friedberg stunts have included marching a ten-foot King Kong along Boston streets peering in store windows, putting models in old-time sandwich boards advertising his films and hosting champagne receptions in the lobbies of his theatres. Friedberg says business at Sack theatres is good, and "this year promises to be a record one—it's shaping up as the best year in dollars and in unit admissions since the advent of TV—and it is giving TV more competition by offering a form of entertainment free of commercial interruptions, ringing phones and noisy children." To say nothing of popcorn! Bing Crosby and Dorothy Lamour, was shown in the Greenwich Public Library on a Friday night as a free attraction, open only to Greenwich residents. A one-time prominent downstate cinema, the long-shuttered Palace, South Norwalk. is assuming new status, with incorporation of a Palace of the Performing Arts Center, approved by IRS as a non-profit foundation and dedicated to teaching/ production of performing arts (from ethnic comedy to grand opera). A $350,000 fund-raising drive is under way. New theatre owner is Russell Frato. Fifty and 60 years ago, when vaudeville flourished, the theatre featured such names as Mae West, Weber & Fields and Hotidini. "Pippi Goes on Board" was screened on a recent Saturday and Sunday at the Hoffman Capitol. Milford. with a 75-cent admission. Cartoons supplemented the feature attraction . . . UA's "A Thousand Clowns," which starred Jason Robards, was shown at the East Haven Public Library with free . . . The tickets distributed in advance at the library's circulation desk Edmond Town Hall Theatre, Newtown, screened "Billie" at a Saturday matinee, the $1 admission going to the Newtown Stridors Drum Corps Fund. Carload: $4 in Canton CANTON, MASS.—The Blue Hills Drive-In went opposition underskyers one better with a recent weekend show. It charged $4-per-carload (regardless of number of passengers) for a double-bill comprised of Universal's "Car Wash" and "The Eiger Sanction." Over the same weekend, area drive-ins were charging $5-per-carload (also regardless of number of passengers). Black Sunday' Huge 400 in Hartford 1st HARTFORD—Three newcomers injected new life into the capital city boxoffices as grosses ran far above average. Paramount's "Black Sunday" ballooned to a 400 at the Redstone Showcase while "Airport '77" registered 375 in three situations. "Sex Wish," grossed 175. The Redstone complex, which normally runs new product in all auditoriums, brought back "All the President's Men." (Average Is 100) Art Cinema Through the Looking Glass (SR); Naked Came the Stranger (SR), 4th wk Atheneum Cinema Cousin Cousine (Sft), 10th wk 3'' Cmema City—Wizards (20th-Fox), 3rd wk. . 125 Four theatres The Domino Principle (Emb), 2nd wk 175 Showcase—Black Sunday (Para) 400 Showcase—Rocky (UA), 9th wk 135 Showcase—Network (MGM-UA), 7th wk 150 , Showcase—A Star Is Born (WB), 15th wk ... 12"; Three cheatres—Airport '77 (Univ) 375 Webster—Sex Wish (SR) 175 'Airport '77' Opens At 350 in New Haven NEW HAVEN—Universal's "Airport! '77" with 350 and 20th-Fox's "Wizards") with 200 paced the town. The first-run; bloc, in the main, contained a sizable roster of continuing attractions, many well above the 100 figure. Warners' "All the President's Men" opened in auditorium four of the; Redstone Showcase 5, a rare rerun for that deluxe complex. Cinemart, Milford Fun With Dick and lane 1 (Col), 8th wk Ki Milford—The Domino Principle (Emb), 2nd wk 15(J Roger Sherman Emma Mae (SR); Blast (SR), 2nd wk 13(I Showcase Airport '77 (Univ) 35(7 Showcase—A Star Is Born (WB), 15th wk 13(11 Showcase—Network (MGM-UA), 7th wk 14IM Showcase—Rocky (UA), 9th wk 14'' York Square Cinema—Wizards (20th-Fox) 20' I Mascolo Out on Appeal BOSTON—Anthony Mascolo, 54, presi dent, treasurer and director of Unite- American Theatre Corp., doing business a Pussycat Cinema in the Combat Zone, wh was ordered sent to jail after a Suffol Superior Court jury convicted him of pot session of an obscene film, "Anybody Bi My Husband," is out on appeal. Fellini Film Shown Free NEWTON, MASS. — Federico Fellini "Nights of Cabiria," with English titles, w; screened as a free attraction at the Nona turn Branch Library on a recent Mond; night at 7 p.m. The public was invited. Triple Dose of Exorcism MEDFORD, MASS.—The Meadow Gl Twin Drive-In advertised, "A Triple Dc of Exorcism," for a three-feature progra comprised of "The Devil Within He' "They Came From Within," and "The Nig| Evelyn Came Out of the Grave," on t: Wellington screen over a recent weeket- The sister Circle screen had "All the Predent's Men" and "Freebie and the Beat Admission for either show was $5-per-c load, regardless of number of passengers, BOXOFFICE :: April 18, I9| 0* ••••
L < Cinema Service & Supply, Inc. 1001 Massachusetts Ave., Cambridge, Mass. 02138 XEIMOIM CONVERSION PROGRAM • SUBSTANTIALLY LOWER ELECTRICAL COST. • MORE LIGHT WITH NO DARK CORNERS ON SCREEN. • EASE OF OPERATION. • ABILITY TO AUTOMATE. • ELIMINATES CARBON END LOSS. • ORC SYSTEMS • AUTOMATION • PLATTERS • LENSES • DOLBY SOUND • PROJECTORS • KELMAR EQUIPMENT SUPER ORCON LAMPHOUSES FOR 35/70mm ORCON II CONSOLE SYSTEM Contact us for leasing arrangements that include maintenance service- CALL BUD ORTON or JOE TESTA at V PLEASE CALL COLLECT DXOFT1CE :: April 18, 1977 NE-3
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— 'Black Sunday' Bows In New York
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OPENINQ NATIONALLY APRIL 27TH THE m
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OPENINQ NATIONALLY APRIL 27TH TNE m
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Page 73 and 74: CLOSE ENCOUNTER OF THE FIRST KIND S
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Page 81 and 82: ' Prior I muled Screen Rights to 'S
Page 83 and 84: 1 this ; NSC DISNEY . . .Charles .
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Page 87 and 88: : Mandell. ; ! president > Pioneers
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Page 93 and 94: , 2nd ' : .^.-Wizards A Audrey Rose
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Page 97 and 98: I k Airport 77' Flies High With 325
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Page 111 and 112: ' ' Commissioner . . Richard :nl :J
Page 113 and 114: i Iscar Gives 'Rocky 7 loost in Min
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Page 117 and 118: I wk Rocky' Records 425 n Cleveland
Page 119 and 120: , I "Ready Willing &Able> - To Book
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Page 141 and 142: 1 Ailjnctions . . or j far better t
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Page 145 and 146: %: Lamp§ Project \m More Light
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TO LORD

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