TO LORD

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: — Stylishly Designed Cinemas West a Boon To Comfort Seeking Wichita Moviegoers Consideration for patron comfort, extending even to what very likely would be a low priority item with any other theatre—shock absorber supports for air conditioning units is clearly a distinguishing factor at American Entertainment's Cinemas West in Wichita, Kas. The unusually designed quadplex brings to nine the total number of screens the seven-year-old circuit now operates in Wichita. if)
. | Cinemas ' The ' l covered, features a Luge lighted elevatoi winch provides an impressive local point al night. \long Nichols Road, which tuns east and west along the south side ol Seville Square. a promenade atmosphere has been created by removing the former parking lane, widening the sidewalk and adding a planting area containing Bradford pear trees. The existing canopy was modified and lowered to harmonize with the promenade effect. Informational kiosks are at either southern corner of the building, the one in front of the Seville Cinema entrance featuring theatre lights and attraction boards for programs currently playing. As impressive as the atrium at the corner of the building, from both within and without, is the inner atrium created in the central portion of the structure by removing part of the second, third, fourth and roof levels. Planners stair-stepped the levels west of the atrium, enabling patrons to feel as Irwin seating, Econo though they are a part Pleat wall covering and Hurley Super-Glo screens of the expansive area without having to walk to the edge of each level. mounted on Mulone "Floating Screen" The atrium area extends 8 feet above the roof and includes 18 translucent light Ironies are used in the auditoriums at panels that provide natural lighting to the West. interior. Spanish Motif jper-Glo models—two at 1 114x25 ft. and me each at 14x31 ft. and 15x34 ft. Irwin This atrium, an architectural attempt to .•ating. placed 40 in. apart, has been used, harmonize Seville Square at the western maturing Chatham fabric nylon in shades edge of the Plaza with the remainder of |f red. green, brown and purple. the shopping area, eases the transition from projection room is L-shaped and shops opening onto streets to shops in the Teasures 9.\200-ft. In it, too, are familiar interior of the complex. ldustry names, including Strong Lume-X On each floor a series of arches serves as tmphouses, Kollmorgen lenses, Ballantyne a unifying link with the Spanish motif that IP projector systems and Drive-In Theatre so readily identifies the Country Club Plaza. P-270 These Spanish arches are used in conjunction with Tiffany light fixtures and mir- film platters. rored panels. Miniature lights suspended in clear vertical tubes on the face of the mirrors render an effect reminiscent of the Seville Square— Plaza lights during the Christmas season. Continued from page 5 Objects d'art and artifacts in keeping with the Spanish motif have been used uditoriums and a long room serving the throughout the more than 73,000 square i*o smaller ones. An interesting feature of feet le large booth is the interior design of retail space as well as the 50,000 hich allows one print to be used for both square feet of winding pedestrian walkways. Also used extensively are wall graphics, uditoriums, thus allowing a 350-seat facilmetal sculptures, wrought-iron works, ceramic tile accents and live plantings. Cor- > for a popular attraction. ! Familiar names in the projection booths ridors are carpeted in deep red, and contrasting brick, textured plaster and a variety iclude Drive-In Theatre Mfg. LP-270 latters, Sankor lenses, Cinemeccanica V-4 rejectors, Osram xenon bulbs and Xetron of additional wall treatments create intimate division, Carbons, Inc.. lamphouses and charm and provide each area an individual identity. Automation. Project architect for Seville Square was Soundfold draperies in bright shades of umpkin. maroon and Ralph Myers of Kivett & Myers, Kansas red—continuing the 'lor scheme used in the City. Norwood Oliver of Norwood Oliver lobby—lend eye ppeal to the auditoriums as well as im- Desgn Associates, New York, was interior Ortant sound conditioning. Seating is Masby'l \1S-1 rocker model with long-wearing acquire many of the art objects used in the designer. Both men traveled to Mexico to is Ion upholstery on scat, back and armrests. complex. on c* creens are by Hurley. One of the unusual aspects of the setup Parking for theatre patrons, as well as of Seville Square, which is a departure from eville inee Square shoppers, is easily accessible general shopping center leasing arrangements, is that the J. C. Nichols Co. design- le climate-controlled skywalk nking the building complex with a nearby ed each storefront and the light control of 28-car, tree parking garage. the area. This was done so that ever) Store Certainly one of the most stunning as- front would be consistent with the theme oi cvts of the distinctive building now hous- 'g Seville Square is a dramatic, temperedlass atrium at the southeast corner. Exij 'tiding street level to rooftop, the atrium the complex. If a tenant asked to design his own storefront, the Nichols company required design approval from the project architect and interior design consultants wall drapery system THE MKMJSTTOCM. WOTM 5 QMTEK- CHANGEAilLE PUJEATTONG (DUPS MODEL A. STANDARD PLEATING CLIP. MODEL B. COLUMN PLEATING CLIP: SOFT, CURVED PLEATING GIVES AUDITORIUM WALLS A FLOW- ING, ELEGANT LOOK. MODEL C. PYRAMID PLEATING CLIP: STRAIGHT LINE GIVES MODERN STREAMLINED LOOK. MODEL D. PILLAR PLEATING CLIP: LOOK OF FREE HANGING DRA- PERIES, PLUS EASE OF COLOR COORDINATION. WITH ECONO-PLEAT EACH AUDI- TORIUM HAS ITS OWN DISTINCTIVE LOOK, WHILE FULFILLING THE ACOUSTICAL NEEDS. PATENTED ECONO-PLEAT BRACKET AND PLEATING CLIPS ARE DE- SIGNED WITH THE FUTURE IN MIND, AS THE CLIPS ARE INTER- CHANGEABLE AND CAN BE MIXED OR REPLACED WITH A DIFFERENT PATTERN WITHOUT REPLACING THE BRACKET. ECONO-PLEAT OFFERS YOU MORE! Patent No 37B5426 Econo EASTWEST CARPET CO., INC. 2664 S. LA CIENEGA LA., CALIF 90034 (213) 871 1690 © COPYRIGHT- EASTWEST CARPET CO. INC. 1975 sE tf (OXOmCE :: April 18. 1977 L
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— 'Black Sunday' Bows In New York
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OPENINQ NATIONALLY APRIL 27TH THE m
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— Opinions on Current Productions
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CLOSE ENCOUNTER OF THE FIRST KIND S
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TO LORD

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